Search intent: what it is, the four types and how to identify it
Search intent is the goal behind a query. The four types, how to identify them by reading the SERP, and…
The Search Marketing Magazine
SEO basics: a beginner's guide, from first steps to SEO specialist
Want to learn the basics of SEO? This beginner's guide to search engine optimisation is for you. Here you will…
What is click-through rate (CTR) in SEO? A marketing guide
Click-through rate (CTR) is one of the core metrics in digital marketing, whether you are running pay-per-click (PPC) ads or…
Best keyword research tools (and what they really measure)
Which keyword research tools to use, what they really cost and why the volume they show doesn't match real demand.
SEO Ranking Factors in 2025: How Google's Search Algorithm Works
To improve rankings, traffic and revenue from search, you need to start by optimising your site for the ranking factors…
Affordable SEO services: how much work £300 a month really buys (between 4 and 7.5 hours)
Cheap SEO means paying for fewer hours than the work needs. Pricing survey data, how many hours each budget buys,…
Why hire an SEO agency for your business?
Key points So why hire an SEO agency? You probably already know how much a solid search engine optimisation (SEO)…
What are backlinks? Definition and tips
In search engine optimisation (SEO), backlinks are one of the most important ranking factors, which makes them central to any…
ChatGPT SEO: How to Rank in ChatGPT (and Use It for SEO)
Key takeaways With the rise of ChatGPT, you probably want to benefit from it as other businesses do. That means…
Keyword stuffing: what Google actually penalises (and what it doesn't)
Keyword stuffing is the unnatural repetition of keywords on a page to manipulate search engine rankings. Google lists it among…
When should you run Google Ads campaigns?
One case where Google Ads pays from day one is a dental practice: emergencies and "dentist + city" searches cost…
How Do Search Engines Work? The Five Stages Explained
A search engine is an archive of web pages plus a program that decides which to show. The five stages…