Canonical URL: what it is and how to use it for SEO
This article covers one of the key topics in search engine optimisation (SEO): canonical URLs. Find out what a canonical URL…
The Search Marketing Magazine
What to expect from an SEO agency (and how to get results)
What can you expect from an SEO agency? In general you can expect a dedicated point of contact, an initial…
Google Search Console: how it works and how much data it really shows
What Google Search Console is, how to set it up and how to read the reports. With a measurement, on…
SERP: what it is, what it contains and how to read it
The SERP is the results page a search engine generates for each query. What it contains today, why it changes…
Page speed: what Google really measures and when to act
Page speed is how quickly a page becomes visible and usable. What Google really measures, why the PageSpeed Insights score…
Perplexity SEO: How to Rank in Perplexity Answers
Key takeaways As conversational answer engines like Perplexity grow in popularity, knowing how to rank well on them matters more…
Google Analytics: what it is, how it works and what it doesn't show you
How GA4 works, the limits Google documents that few guides mention, the UK privacy rules from the data bridge to…
Landing page SEO: 5 tips to improve your rankings
The goal of a landing page is to lead potential customers to convert. If you want to do two things…
Remarketing: what it is, how it works and how many visitors you need
Remarketing is advertising shown to people who have already been on your website. Someone opens a page, doesn't buy and…
How to find blog ideas: 4 Search Console filters and 11 tools
An idea for a blog post is only worth something when someone is already searching for that answer. Without demand…
What Is Artificial Intelligence? 3 Main Uses of AI in SEO
Put artificial intelligence to work in your search engine optimisation (SEO) with our overview of AI, covering its main benefits,…
Link building: what the data says about how much links still matter
Links still count, but Ahrefs and Semrush datasets show brand mentions weigh more, on Google and in AI answers. What…