How to tell if your SEO agency is working: a free guide
Key points If you are wondering how to tell whether your SEO agency is working, there are clear indicators that…
The Search Marketing Magazine
UX and SEO: what moves rankings and what does not
I measured the nine pages ranking for ux seo in the UK with Lighthouse. Which user experience work moves rankings…
Google Ads for professional services: CPC, budget and campaigns (a London accountant's lead costs £190)
A click on "accountant london" costs £9.48, one on "limited company formation" £26.50, one on "building surveyor near me" £5.41:…
Does company size affect your SEO strategy? Yes, and here's how
Yes, company size affects SEO strategy, because it shapes budget, reach, goals and more. All businesses want to generate more…
SEO Analytics: Which Numbers to Watch and Which Source to Trust
SEO analytics turns organic search data into decisions. Which source answers which question, why the numbers never match and what…
Category page SEO: what actually ranks in UK ecommerce
A category page is the list of products an online shop groups under one label: walking boots, fridge freezers, sofa…
Domain names and SEO: how much the name really matters
The domain is not a direct ranking factor. What moves traffic is the choice of extension, the structure between subdomain…
Google Ads for travel: a guide for tour operators and agencies (none of the leaders buys "escorted tours")
None of the three leading UK escorted tour operators buys the keyword "escorted tours". How to structure a Google Ads…
Keyword density: what it is and what it really measures (test on 29 articles)
Keyword density is the percentage of the words on a page taken up by the keyword you want to rank…
How to write a headline for a blog post in 4 steps
Google rewrites 61.6% of title tags. How to write a headline that survives the search results, with data from Zyppy…
SEO Checklist: What to Check and How Often
The SEO checklist sorted by frequency: what you do once, for every page, every month, every quarter and every year.…
AI and SEO: What Has Really Changed (and What Hasn't)
SEO and AI meet at three different points: using AI to do SEO work, getting cited by assistants, defending against…