Business blog: when it is still worth starting one (with 2026 data)
What a business blog is, when it is worth starting one and when it is not, with first-hand data and…
The Search Marketing Magazine
Estate agent SEO: how an agency beats the portals in its area (where Rightmove, Zoopla and OnTheMarket don't show up)
On the search "estate agents manchester" Rightmove, Zoopla and OnTheMarket do not appear: all ten organic results are agents and…
Call to Action Examples: The Formulas and the Numbers Behind Them
A call to action is the text that asks the reader to do something and tells them what they get…
SEO over-optimisation: what Google really penalises and what it doesn't
SEO over-optimisation does not exist in Google's documentation. Which practices really lead to action, which only cost clicks, and how…
What are SEO KPIs? 7 SEO metrics to track
SEO KPIs, or key performance indicators for SEO, help you measure the success of your SEO campaigns. Tracking SEO KPIs…
Content pruning: what to actually delete, and the numbers to decide
Google says deleting is a last resort. The criteria, status codes and numbers for deciding which pages to remove and…
Google Ads for ecommerce: Shopping, Performance Max and minimum budget (with measured CPCs)
Shopping, Performance Max, Merchant Center feed, margin-based structure, tracking and a minimum budget worked out from measured CPCs. With the…
SEO Dashboard: What to Include and Why the Numbers Never Match
An SEO dashboard is a screen that brings together the numbers from organic search in one place: how often a…
SEO for therapists: how to get found on Google locally and online (where the platforms don't reach)
On "therapist london" the local pack shows three independent practices; on "online therapy" BetterHelp and other platforms sit under an…
Does grammar matter for SEO? What Google and the UK first page say
Grammar mistakes are not a ranking factor. We checked 17 first-page pages on Google UK: no classic misspellings, but 7…
SEO myths: 11 common beliefs and the documents that disprove them
Eleven widespread SEO myths, each with the Google document that disproves it, plus an original measurement on the UK SERP.
Internal links: how many you need and how to write them
An internal link is a link that takes you from one page to another page on the same domain. For…