Google Ads for therapists: costs, rules and budget (and why remarketing is off limits)
Keyword Planner hides volume and CPC for "psychologist london" and "online therapy"; what you can see is the £3 to…
The Search Marketing Magazine
Google is rewriting your title tag: why it happens and what to do
Google ignores your meta title when its systems decide that another piece of text on the page describes it better…
Google Ads for small business: minimum budget, structure and real conversions (with UK CPCs from 12 sectors)
Contesini got 299 leads at €7.20 each on about €300 a month; Valore Solare paid €212 per enquiry for 9…
Do fonts matter for SEO? What Google says and what really counts
The typeface you choose is not a ranking factor. Google does not assess whether your site uses Lato or Merriweather,…
Google Ads for restaurants: when it really pays (catering yes, tonight's dinner hardly ever)
A click on "restaurants london" costs £0.84, one on "corporate catering london" £14.47: for tonight's dinner the local pack answers…
Tourism SEO: a guide for tour operators and travel agents (on "escorted tours", page one belongs to operators)
On Google UK's first page for "escorted tours", every organic result is a tour seller. How to build SEO for…
SEO for professional services: how to get found on Google in your city (and why you shouldn't copy the national firms)
An accountant in London competes with 3 Google profiles, 5 directories and two review sites; an online accountant competes with…
Types of SEO: how many really matter and which one your site needs
A type of SEO is an area of optimisation with its own rules and signals: it changes what you work…
URL structure for SEO: what really matters (and what doesn't)
What really changes in URL structure: 68 URLs from the UK first page measured, what Google's documentation says and when…
Google Ads for doctors and private clinics: campaigns, policies and budget (no remarketing on health conditions)
What Google allows you to advertise in healthcare, which campaigns work for a private clinic, measured UK CPCs and how…
Why is my website not showing on Google? The diagnosis, in order
Not showing on Google describes three different problems. How to tell in three minutes whether your site is not indexed,…
Common URL issues: which ones cost traffic and which do not
A URL problem is a situation where a page's address stops Google from reaching it, makes it believe several copies…