Surfer SEO Alternatives: Real Prices and Who Writes the Lists
The people publishing lists of Surfer SEO alternatives usually sell one of the tools on the list. Prices checked on…
The Search Marketing Magazine
SEO Campaign: Phases, What to Expect at Each Checkpoint and When to Stop
An SEO campaign is a time-bound project. The phases with the verifiable output of each, what to ask for at…
Google vs Bing: the differences that matter for your website
In the UK Bing accounts for 10.38% of desktop searches and 0.48% on mobile. What really differs between the two…
Google AI Overview wrong about your business? What to do
How often AI Overviews really get it wrong, how to document an error about you, the reporting channels that work…
What is black hat SEO? Definition, techniques and why to avoid it
In SEO, the aim should be to make your website a reliable source that people, and search engines, want to…
Zero-click searches: what they are and how much traffic they cost
A zero-click search ends on the results page. Verified data for the US, the EU and Italy, two keyword baskets…
AI content and SEO: what the data says about indexing, rankings and clicks
Google does not penalise AI-generated content. Four studies on large samples show that the real risk is different: impressions without…
Long tail keywords: what they are, how they differ from short tail and when to use them
A long tail keyword has low volume and a specific intent. Data from Ahrefs, Google, Semrush and Seer, plus a…
Schema markup: what structured data really does in 2026
What structured data produces today: the end of FAQ rich results, the Ahrefs study on AI citations and first-hand Search…
What is anchor text? 6 best practices to optimise it
Links are a core part of any search engine optimisation (SEO) strategy, and so is the anchor text you use…
FAQ SEO: What FAQs Are For Now That Rich Results Are Gone
An FAQ section is a block of questions and answers published inside a page to clear up the recurring doubts…
AI Overview Ranking Factors: What the Data Says
AI Overview ranking factors are the signals Google uses to decide which pages to cite in the generated box above…