Web copywriting in Lugano, Ticino
The most important pages of your site, homepage, services and landing pages, have two jobs: rank for the right searches and explain within seconds why people should choose you. We write them starting from what your customers search for and ask.
The problem
Many sites talk about the company (history, values, excellence) and little about the customer's problems. Visitors from Google do not find the answer and go back.
How we work
Every page has a main keyword, an audience and an action we want people to take.
We talk to you and, if possible, your sales team: customer questions, objections, real strengths.
We assign keywords and intent to each page and draft the heading structure.
We write the copy with data and concrete proof, in your company's tone of voice.
Two review rounds included, then titles, meta descriptions and structured data.
What you get
Copy delivered in a shared document or already added to your site.
Case studies
Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.
LED walls - B2B
Challenge:
Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.
Approach:
79 of 135
Tracked keywords on Google page one
Read the Full Case StudySolar - SEO
Challenge:
Getting found by landowners across Italy, starting from zero organic visibility.
Approach:
38 of 143
Keywords on page one in six months (up from 1)
Read the Full Case StudyRenewable Energy
Challenge:
Generating qualified quote requests for residential and commercial solar installations.
Approach:
1,506
Contact requests since October 2025
Read the Full Case StudyFood & Beverage - E-commerce
Challenge:
Growing online sales of oils and preserves with SEO and Google Ads.
Approach:
+145%
Increase in sales from Google
Read the Full Case StudyMedical - B2B
Challenge:
Generating qualified leads for machinery and tools for dental labs and dentists.
Approach:
+89%
Increase in leads from search, year on year
See all projectsFrequently asked questions
Web copywriting covers the fixed pages of your site, such as the homepage, services and landing pages. Content Factory is the ongoing production of articles and editorial content.
Yes. For campaign landing pages we write copy that matches ads and keywords, and we can test several versions through our CRO service.
It depends on length and complexity. In the first call we estimate the work based on the number of pages and send you a quote.
Yes, we write in English and Italian, adapting keywords and examples to the target market.
No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.
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