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Reddit marketing in Lugano, Ticino

Reddit marketing: join the conversations that matter

Google shows Reddit threads for many searches in its "Discussions and forums" section, and AI tools use them as a source. We help you find where your industry is being discussed and take part in a useful way, with a transparent profile.

  • Map of the subreddits and threads in your industry
  • Participation through a declared company account
  • Reddit Ads campaigns targeted by community
Request a Reddit analysis
The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

Why Reddit

People look there for honest reviews

More and more users add "reddit" to their searches to read unfiltered opinions. Since 2024 Google has had a deal with Reddit to use its content, and threads often appear on page one.

Opinions about your product already exist

When someone asks for advice in your field, somebody answers. Often it is a competitor or an unhappy customer.

AI tools cite Reddit

Perplexity and Google AI Overviews often show Reddit threads as sources in their answers.

Spam gets punished fast

Reddit communities remove promotional posts and remember who wrote them. It needs a different approach from social media.

How we work

Listen first, then reply

On Reddit, expertise is what works. That is why the work starts with listening and involves the people in your company who know the product.

  1. Thread research

    We find the subreddits and discussions that rank on Google for your keywords and those cited by AI tools.

  2. Community rules

    We read each subreddit's rules and agree what is allowed: replying, posting, AMAs, promotion.

  3. Participation

    We draft useful replies and posts, published by a company account or one of your experts, always declared.

  4. Reddit Ads and measurement

    Where it makes sense we run campaigns by community and interest, and track traffic and mentions over time.

Let's talk

What you get

A Reddit presence that lasts

No fake accounts, no invented reviews: Reddit bans them and they damage the brand when they come out.

  • Map of priority subreddits and threads
  • Tone guidelines for your account
  • Draft replies and posts every month
  • Brand mention monitoring
  • Reddit Ads campaigns, if planned
  • Report on threads, traffic and AI citations

Case studies

Projects run by Visilay

Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Frequently asked questions

Reddit marketing, in brief

Does Reddit work for a B2B company?

It depends on the sector. Many technical and software searches lead to active Reddit threads, while some niches barely appear. The initial map shows whether your audience is there before you invest.

Do you post on our behalf?

We prepare drafts and manage the calendar, but on Reddit an account that genuinely belongs to the company or one of your experts works better. We review replies together.

Do you use anonymous accounts to promote the brand?

No. Fake accounts and vote manipulation break Reddit's rules and, if discovered, do more harm than being absent. The profile is always declared.

What are Reddit Ads?

Paid ads shown in the feed and in conversations, targeted by community, interest and keyword. We use them to give visibility to a piece of content or a launch.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start with data

Find out what is said about your industry on Reddit

We look for the threads that appear on Google and in AI answers for your customers' searches and show you where it is worth being.

  • Page-one threads for your keywords
  • Mentions of your brand and competitors
  • Communities to join first

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

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