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Link building agency in Lugano, Ticino

Link building: links from sites your customers read

Good content without links struggles to climb on Google. We find the publications, industry portals and partners that make sense for your business and work to earn genuine mentions and links, one at a time.

  • Backlink analysis for you and your competitors
  • Digital PR and articles in trade publications
  • A monthly report listing every link earned
The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

Why links still matter

Google looks at who talks about you

Google uses links to judge how authoritative a site is on a topic. Generative AI tools often draw on the same sources that mention your brand. If competitors have more quality mentions, they start ahead.

Competitors are cited by more domains

The gap in the rankings is often not the page copy but the number of authoritative sites linking to the competitor.

Bulk-bought links do not last

Blog networks and link swaps fall under Google's spam policies and can cost you rankings.

Mentions count for AI too

ChatGPT and AI Overviews are more likely to cite brands named on portals and publications that cover your industry.

How we work

One link at a time, with a clear criterion

Every link we pursue has to make sense even if Google did not exist: a reader who clicks should find something useful.

  1. Backlink audit

    We analyse the link profile of your site and your top three competitors: domains, anchor text, linked pages and toxic links to disavow.

  2. Opportunity list

    We shortlist publications, portals, associations, suppliers and customers that cover your industry and get real traffic.

  3. Content and outreach

    We prepare the material to pitch (data, guides, case studies) and handle contact with editors.

  4. Report and review

    Every month you get the list of links earned, the target page and the effect on the keywords we track.

What you get

A stronger link profile

No fixed-number link packages: we agree targets on the pages that need to grow.

  • Backlink audit and disavow plan
  • Map of the pages to strengthen
  • List of publications and portals contacted
  • Articles and content for editors
  • Links earned with URL and anchor text
  • Monthly report tied to your keywords

Case studies

Projects run by Visilay

Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Frequently asked questions

Link building, in brief

Do you buy links on blog networks?

No. Blog networks built to sell links break Google's spam policies and are the fastest way to damage a domain. We work with publications, portals and partners that have real readers.

How many links will I get each month?

It depends on your industry and budget. We prefer a few links from relevant sites to lots of links from sites nobody reads. We agree the number after the initial audit.

Does link building help AI visibility too?

Yes. Generative models tend to cite brands they find mentioned on authoritative sources in the industry. A mention in a publication your customers read helps both SEO and GEO.

What if I have toxic links?

We identify them during the audit and, if needed, prepare the disavow file to upload to Google Search Console.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start with data

See how many links separate you from competitors

We compare your link profile with your competitors' and show you where to start. You see the results in a 30-minute call.

  • Domains citing competitors but not you
  • Toxic links to disavow
  • The first ten concrete opportunities

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

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