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Programmatic advertising in Lugano, Ticino

Programmatic advertising: your brand on the right sites

With programmatic you buy ad space on thousands of sites, apps and screens in a single campaign. We help you use it to build awareness with the right people and measure how much it grows searches for your name.

  • Display, video, CTV and digital out of home
  • Curated site lists and brand safety
  • Measurement of the effect on brand searches
Let's talk about your campaign
The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

The problem

Wide reach, little control

Programmatic reaches many people at a low cost per thousand. Without controls, though, part of the budget ends up on low-quality sites or in impressions nobody sees.

Ads where you would not want them

Without exclusion lists and brand safety filters, ads can appear next to content that does not suit your brand.

Unseen impressions

A share of impressions loads off screen. You need to measure actual viewability, not just the count.

Results that are hard to read

Awareness campaigns bring few direct clicks. You need different metrics to tell whether they work.

How we work

Selection, control, measurement

We decide where to appear before deciding how much to spend.

  1. Goals and audience

    We define markets, audiences and KPIs: reach, viewability, brand searches, site visits.

  2. Choosing the DSP

    We work with platforms such as Google Display & Video 360 and with direct publisher deals when needed.

  3. Lists and brand safety

    We prepare allow lists and block lists and switch on verification filters.

  4. Measuring the effect

    We compare brand searches and direct traffic in covered areas with those in uncovered ones.

Let's talk

What you get

Awareness campaigns you can measure

A clear plan of where you appear, what you spend and what effect it has on searches.

  • Media plan with formats and channels
  • Allow lists and block lists
  • DSP set-up and tracking
  • Creative adapted to each format
  • Viewability and frequency report
  • Analysis of the effect on searches and traffic

Case studies

Projects run by Visilay

Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Frequently asked questions

Programmatic advertising, in brief

What is CTV?

Connected TV means smart TVs and internet-connected devices. With programmatic you can show video ads on streaming apps and platforms with more precise targeting than traditional TV.

What does DOOH mean?

Digital out of home: digital screens in streets, stations, shopping centres and airports. In programmatic they are bought by time slot and area.

Is programmatic right for an SME?

Only if there is an awareness goal and a budget that allows a few weeks of testing. For many SMEs it makes more sense to start with Google Ads and Social Ads; we tell you in the first call.

How do you avoid low-quality sites?

With allow lists, block lists, brand safety filters and placement reports that we review during the campaign.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start here

See whether programmatic is right for you

In a 30-minute call we look at goals, markets and budget and tell you whether programmatic or another channel makes more sense.

  • The most suitable channels and formats
  • Minimum budget for a useful test
  • How we will measure results

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

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