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Social ads agency in Lugano, Ticino

Social ads: ads that bring leads, not just likes

On social media people are not searching for you: you have to reach them with the right message. We build campaigns on Meta, LinkedIn and TikTok with a measurable goal and connect them to the rest of your search strategy.

  • Meta, LinkedIn and TikTok Ads campaigns
  • Audiences built on your real customers
  • Ongoing tests on creative and messaging
The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

The problem

Lots of impressions, few customers

Social metrics are easy to grow: reach, engagement, views. The hard part is linking them to leads and sales.

The wrong campaign objective

A campaign optimised for reach finds people who watch, not people who buy. The objective should be set on real conversions.

Pixel and API not set up

Without Meta Pixel and the Conversions API configured properly, the algorithm learns little and reports understate results.

The same creative every time

On social an ad wears out quickly. You need a calendar of new variants to test.

How we work

From audience to conversion

We start from who your best customers are and what convinces them, then choose platform and format.

  1. Audience analysis

    We use customer, website and CRM data to build lookalike audiences and exclusion segments.

  2. Tracking

    We set up Meta Pixel, the Conversions API and the LinkedIn Insight Tag in line with consent.

  3. Creative and testing

    We write the copy and prepare ad variants, testing one element at a time.

  4. Optimisation

    We move budget to the audiences and ads that bring leads, with a monthly report.

What you get

Social campaigns you can measure

Every campaign has a goal, a budget and a target agreed before launch.

  • Strategy by platform and audience
  • Pixel, CAPI and Insight Tag set-up
  • Ad copy and creative briefs
  • Acquisition and retargeting campaigns
  • A/B tests on creative and messaging
  • Monthly report on leads and sales

Case studies

Projects run by Visilay

Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Frequently asked questions

Social ads, in brief

Meta or LinkedIn for B2B?

LinkedIn lets you target by job title, industry and company size, but clicks cost more. Meta is cheaper and works well for retargeting. We often use both, in different roles.

Do you create the graphics too?

We write copy and creative briefs and can produce simple graphics and videos. For more complex video production we work with your suppliers or partners.

Do you manage organic social profiles?

No, we handle the paid side and its link with search and your website. For the organic editorial plan we tell you what the campaigns need.

How much budget do I need to start?

A useful test phase usually needs a few hundred euros or pounds a month per platform. The exact figure depends on sector and goal, and we set it in the first call.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start with data

Find out why your campaigns are not bringing leads

We review your account, tracking and ads and tell you what to change first. You see the results in a 30-minute call.

  • Meta Pixel and Conversions API check
  • Campaign audiences and objectives
  • Test ideas for your creative

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

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