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Content factory in Lugano, Ticino

Content factory: content every month, with a plan

To grow on Google and in AI answers you need to publish content that answers your customers' searches, consistently. We handle the whole cycle: editorial plan, writing, publishing and updating content as it ages.

  • Keyword-based editorial plan
  • Articles, category pages, product pages and FAQs
  • Updates to existing content
The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

The problem

Publishing too little or at random

Many company blogs alternate months of silence with rushed articles on topics nobody searches for. And articles from two years ago stay online with outdated data.

Topics chosen on instinct

Without keyword research you write about what interests the company, not what customers search for.

Content AI does not cite

ChatGPT and AI Overviews pick up clear paragraphs with data and definitions. Generic text gets ignored.

Nobody updates

An article losing rankings can often be recovered with an update. Someone has to notice and do it.

How we work

An editorial team working for you

Search data decides the plan; you decide the voice.

  1. Research and plan

    We study keywords, user questions and competitor content and prepare the calendar.

  2. Brief and writing

    For each piece we write a brief with intent, structure and sources, then the text.

  3. Review and publishing

    An SEO specialist reviews every piece; we publish with images, internal links and structured data.

  4. Monitoring and updates

    We track the rankings and traffic of each piece and update those that decline.

What you get

A steady flow of useful content

We agree the number of pieces per month and the formats based on goals and budget.

  • Quarterly editorial plan
  • SEO brief for every piece
  • Articles, guides and category pages
  • Product pages and FAQs
  • Publishing on WordPress or Shopify
  • Report on content rankings and traffic

Case studies

Projects run by Visilay

Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Frequently asked questions

Content factory, in brief

Do you use AI to write?

We use it for research and drafts, but every piece is written and reviewed by people, with verified data and sources. Mass-produced text without review performs poorly on Google and even worse in AI answers.

Who chooses the topics?

We propose the plan based on search data and you approve it. You can add topics tied to launches, events or customer questions.

Do you write in German or French too?

We write in Italian and English. For other languages we work with native translators and adapt keywords to each market.

How many pieces do we need each month?

It depends on the competition and your starting point. Four well-made pieces often outperform twenty generic ones. We set the number after the analysis.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start here

Find out what content your site is missing

We compare your content with your competitors' and show you the topics customers search for that you do not cover yet. You see the results in a 30-minute call.

  • Topics competitors already cover
  • Your content that needs updating
  • A draft editorial plan

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

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