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Retail media agency in Lugano, Ticino

Retail media: get chosen where people buy

Someone searching for a product on Amazon or on a retailer's site has already decided to buy. We run sponsored campaigns on marketplaces and work on your product listings, because an ad only leads to the basket if the listing convinces.

  • Amazon Ads and marketplace campaigns
  • Product listing optimisation
  • Control of ACoS and organic sales
The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

The problem

The digital shelf is crowded

On marketplaces, sponsored results take up much of the first screen. Brands that do not invest lose visibility; brands that invest badly pay for clicks that never turn into sales.

ACoS out of control

Without negative keywords and product-level bids, spend piles up on generic searches that convert poorly.

Weak product listings

Titles, images and reviews decide the conversion rate. A good ad on a weak listing wastes budget.

No link with organic sales

Ad sales also help organic ranking on the marketplace, but only if campaigns are planned together.

How we work

Ads and listings in one plan

We treat the marketplace as a search engine: keywords, relevance and conversion.

  1. Account and catalogue audit

    We analyse campaigns, search terms, listings and prices against competitors.

  2. Keyword research

    We find the searches that bring sales and those to exclude, product by product.

  3. Campaigns and listings

    We structure sponsored campaigns and rewrite titles, bullet points and descriptions.

  4. Optimisation

    Every week we update bids and negatives; every month you get the sales and ACoS report.

What you get

More sales at a clear cost

ACoS and sales targets agreed for each product line.

  • Account, campaign and catalogue audit
  • Keyword research by product
  • Structured sponsored campaigns
  • Optimised titles and descriptions
  • Negative keywords and bid management
  • Monthly sales and ACoS report

Case studies

Projects run by Visilay

Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Frequently asked questions

Retail media, in brief

What is retail media?

Advertising sold by retailers and marketplaces on their own platforms, such as Amazon's sponsored ads. You pay per click and appear where the shopper is already choosing what to buy.

What does ACoS mean?

Advertising Cost of Sales: ad spend divided by the sales generated by ads. An ACoS of 20% means you spend 20 on ads for every 100 of sales.

Do you only work on Amazon?

Amazon is the main platform, but we also look at other marketplaces and the retail media programmes of the retailers where you sell.

Do you write product listings too?

Yes. Titles, bullet points and descriptions are part of the service, because they affect both ranking and ad conversion.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start with data

Find out what each sale from ads costs you

We analyse campaigns and search terms and show you where spend piles up without sales. You see the results in a 30-minute call.

  • ACoS by product and campaign
  • Search terms to exclude
  • Listings to improve first

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

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