Tracking and measurement in Lugano, Ticino
If tracking is wrong, campaigns go wrong too: Google Ads and Meta optimise on the conversions they receive. We set up Tag Manager, GA4 and consent so that every lead and every sale reaches your reports exactly once.
The problem
In the projects we take on we often find double-counted conversions, untracked forms or tags firing without consent. On the Sunscape project we rebuilt tracking from scratch before touching the campaigns.
How we work
We write down what to measure and why, then implement and verify it.
We review the GTM container, GA4 property, ad account conversions and cookie banner.
We define events, conversions and parameters, with consistent names across every tool.
We configure GTM, GA4, Consent Mode v2, enhanced conversions and, where needed, server-side tagging.
We test every event and hand over a document describing the set-up.
What you get
A documented set-up that any technician can read and maintain.
Case studies
Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.
LED walls - B2B
Challenge:
Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.
Approach:
79 of 135
Tracked keywords on Google page one
Read the Full Case StudySolar - SEO
Challenge:
Getting found by landowners across Italy, starting from zero organic visibility.
Approach:
38 of 143
Keywords on page one in six months (up from 1)
Read the Full Case StudyRenewable Energy
Challenge:
Generating qualified quote requests for residential and commercial solar installations.
Approach:
1,506
Contact requests since October 2025
Read the Full Case StudyFood & Beverage - E-commerce
Challenge:
Growing online sales of oils and preserves with SEO and Google Ads.
Approach:
+145%
Increase in sales from Google
Read the Full Case StudyMedical - B2B
Challenge:
Generating qualified leads for machinery and tools for dental labs and dentists.
Approach:
+89%
Increase in leads from search, year on year
See all projectsFrequently asked questions
It is how Google receives the user's consent status. Since March 2024 it has been required to use remarketing and advanced measurement in Google Ads with users in the EEA and the UK.
A Google Ads feature that sends hashed data such as the lead's email address, to attribute conversions better when cookies are not enough.
Not always. It helps with high traffic, several ad platforms or strict privacy requirements. For many sites a good browser-side set-up is enough.
Yes. Google Tag Manager works on any platform; on Shopify and WordPress we can make changes directly, on other sites we work with your developer.
No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.
