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Data analytics in Lugano, Ticino

Data analytics: numbers that help you decide

Analytics, Search Console, Google Ads, CRM: the data is there, but it sits in different places and tells different stories. We bring it together in dashboards that answer the questions of the people who have to decide.

  • Looker Studio dashboards with every source
  • GA4 export to BigQuery and data models
  • Regular analysis with concrete actions
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The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

The problem

Plenty of reports, few answers

Many reports show dozens of charts and no answers. Readers cannot tell whether marketing is working or what to change next month.

Sources that do not talk to each other

Google Ads conversions, Analytics conversions and CRM leads rarely match. Without a shared model you argue about numbers instead of decisions.

GA4 half set up

Many GA4 properties have unconfigured events, duplicate conversions or data kept for only two months.

Reports built by hand

Copying data into Excel every month takes hours and introduces errors. Dashboards update themselves.

How we work

From questions to data

First we write down the questions the dashboard must answer, then we choose sources and charts.

  1. Questions and KPIs

    We agree with you the metrics that matter to the business and who needs to read them.

  2. Source review

    We check GA4, Search Console, ad accounts and CRM, and fix what does not add up.

  3. Model and dashboard

    We connect sources in Looker Studio, with BigQuery when you need historical data or complex joins.

  4. Regular analysis

    Every month we comment on the data and propose the actions to take.

Let's talk

What you get

Clear data in one place

A dashboard that updates itself and a written analysis every month.

  • KPI and data source map
  • GA4 configuration review
  • Custom Looker Studio dashboard
  • GA4 export to BigQuery, if needed
  • Connection with CRM data
  • Monthly analysis with proposed actions

Case studies

Projects run by Visilay

Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Frequently asked questions

Data analytics, in brief

What is the difference between Looker Studio and BigQuery?

Looker Studio is Google's free tool for building dashboards. BigQuery is a database where you export raw GA4 data, useful to keep it beyond Analytics limits and for more complex analysis.

Can you connect our CRM?

Yes, with the most common CRMs such as HubSpot, Salesforce and Pipedrive, via connectors or scheduled exports. The dashboard then shows qualified leads and sales too.

Does the data stay ours?

Yes. Dashboards, accounts and BigQuery projects are in your company's name.

Do we need to fix tracking first?

Often, yes: a dashboard is only as good as the data it reads. If tracking has problems, we fix them first through our Tracking service.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start with data

Find out whether your numbers can be trusted

We check GA4 and the connected accounts and show you what is missing for reliable reports. You see the results in a 30-minute call.

  • GA4 and conversion configuration
  • Gaps between Analytics, Ads and CRM
  • A draft of the dashboard KPIs

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

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