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Conversion rate optimisation in Lugano, Ticino

CRO: more leads from the same traffic

Bringing in visitors costs money. If your site turns few of them into leads or sales, every euro or pound spent on SEO and advertising works less hard. We find where users drop off and fix it with measured tests.

  • Funnel and drop-off analysis
  • Heatmaps and session recordings
  • A/B tests on pages, forms and checkout
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The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

The problem

Traffic arrives, leads do not

The problem is often not how many people reach the site but what they find: a form that is too long, a hidden price, a page that is slow on mobile.

Forms that put people off

Every extra field in a contact form is a reason to close the page. Many forms ask for data that could be collected later.

Unclear messages

If it is not clear within seconds what you offer and why it is worth it, the user goes back to Google and clicks a competitor.

Mobile neglected

Most visits come from smartphones, yet many pages are designed and checked only on desktop.

How we work

Hypothesis, test, decision

We do not change pages on personal taste: every change starts from data and is verified with a test.

  1. Quantitative analysis

    In Google Analytics 4 we find the pages and steps with the highest drop-off.

  2. Qualitative analysis

    With heatmaps and recordings, for example in Microsoft Clarity, we see how users move.

  3. Hypotheses and priorities

    We list possible changes and rank them by expected impact and ease.

  4. A/B tests

    We test variants on part of the traffic and roll out only those that improve results.

Let's talk

What you get

A site that converts more

Every test has a written hypothesis, a metric and a duration set before it starts.

  • Conversion funnel analysis
  • Annotated heatmaps and recordings
  • Prioritised list of hypotheses
  • Page and form variants
  • A/B tests with documented results
  • Monthly conversion rate report

Case studies

Projects run by Visilay

Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Frequently asked questions

CRO, in brief

How much traffic do I need for A/B testing?

Reliable results need a few hundred conversions a month on the page being tested. With less traffic we focus on qualitative analysis and targeted changes, measuring before and after.

Which tools do you use?

Google Analytics 4 for data, Microsoft Clarity or Hotjar for heatmaps and recordings, and an A/B testing tool chosen to suit your site. Google Optimize was discontinued in September 2023.

Do you edit the site yourselves?

Yes, if your site runs on WordPress or Shopify we make the changes directly. For other platforms we prepare the specifications for your developer.

Does CRO help campaigns too?

Yes. A higher conversion rate lowers the cost per lead of Google Ads and social ads on the same budget.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start with data

Find out where your site loses leads

We analyse your Analytics data and main pages and show you the three points where users drop off most. You see the results in a 30-minute call.

  • Pages with the most drop-offs
  • Form and mobile issues
  • The first hypotheses to test

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

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