Skip to content
EnglishItaliano Check-Up

Paid media agency in Lugano, Ticino

Paid media: one budget, every channel

Google Ads, Meta, LinkedIn, Microsoft Advertising: every platform claims to work better than the others. We look at the leads and sales each one actually brings and move the budget to where it pays off.

  • Media plan across several platforms
  • Single conversion tracking set-up
  • A report comparing channels on the same numbers
Request an account review
The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

The problem

Every platform takes the credit

Add up the conversions reported by Google, Meta and LinkedIn and you often get more sales than your CRM recorded. Without a single count it is hard to know which pound or euro pays off.

Different reports, different metrics

Each platform uses its own attribution window. Comparing a Meta ROAS with a Google one without adjustments leads to the wrong decisions.

Budget split out of habit

Many accounts repeat the same split every month, even after a channel has stopped bringing leads.

A different agency for each channel

When SEO, Google Ads and social are handled by different suppliers, nobody looks at the full picture.

How we work

A media plan driven by data

We start from business goals, not platforms. Then we choose the channels and the budget for each one.

  1. Account audit

    We review the structure, tracking and spend of every active account and estimate the waste.

  2. Plan and split

    We set goals, audiences and budget per channel, with a share reserved for testing.

  3. Campaign management

    One team manages ads, bids and creative across all platforms.

  4. Single report

    Every month we compare channels on cost per lead and revenue, using CRM data when available.

Let's talk

What you get

One contact, every channel

A single point of contact who knows every account and is accountable for the overall results.

  • Audit of active accounts
  • Media plan with budget per channel
  • Campaigns on Google, Meta, LinkedIn and Microsoft Ads
  • Creative and audience tests
  • Dashboard with data from every platform
  • Monthly analysis and decision call

Case studies

Projects run by Visilay

Some of the SEO, Google Ads and tracking projects we run, with the figures from our own reports.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Frequently asked questions

Paid media, in brief

Which platforms do you work on?

Google Ads, Microsoft Advertising, Meta (Facebook and Instagram), LinkedIn Ads, TikTok Ads and Reddit Ads. We only propose the channels where your audience is.

What is the minimum budget?

It depends on the sector and cost per click. In the first call we tell you what budget makes sense to start with and on how many channels, even if the answer is just one.

Who owns the ad accounts?

You do. The accounts are in your company's name and we work with manager access. If you stop working with us, everything stays with you.

How do you compare results across channels?

With shared tracking based on Google Analytics 4 and, where possible, by importing qualified leads from your CRM. That way we compare channels on the same numbers.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start with data

Find out where your budget works hardest

We analyse your active accounts and show you how much spend brings no leads and where to move it. You see the results in a 30-minute call.

  • Spend and cost per lead by channel
  • Tracking and attribution issues
  • The first changes to make

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

By submitting this form I confirm that I have read the privacy policy and agree to the collection, storage and use of my personal data to handle my request.