SEO over-optimisation: what Google really penalises and what it doesn't
SEO over-optimisation does not exist in Google's documentation. Which practices really lead to action, which only cost clicks, and how…
SEO
What are SEO KPIs? 7 SEO metrics to track
SEO KPIs, or key performance indicators for SEO, help you measure the success of your SEO campaigns. Tracking SEO KPIs…
Content pruning: what to actually delete, and the numbers to decide
Google says deleting is a last resort. The criteria, status codes and numbers for deciding which pages to remove and…
Google Ads for ecommerce: Shopping, Performance Max and minimum budget (with measured CPCs)
Shopping, Performance Max, Merchant Center feed, margin-based structure, tracking and a minimum budget worked out from measured CPCs. With the…
SEO Dashboard: What to Include and Why the Numbers Never Match
An SEO dashboard is a screen that brings together the numbers from organic search in one place: how often a…
SEO for therapists: how to get found on Google locally and online (where the platforms don't reach)
On "therapist london" the local pack shows three independent practices; on "online therapy" BetterHelp and other platforms sit under an…
SEO myths: 11 common beliefs and the documents that disprove them
Eleven widespread SEO myths, each with the Google document that disproves it, plus an original measurement on the UK SERP.
Internal links: how many you need and how to write them
An internal link is a link that takes you from one page to another page on the same domain. For…
How to tell if your SEO agency is working: a free guide
Key points If you are wondering how to tell whether your SEO agency is working, there are clear indicators that…
UX and SEO: what moves rankings and what does not
I measured the nine pages ranking for ux seo in the UK with Lighthouse. Which user experience work moves rankings…
Google Ads for professional services: CPC, budget and campaigns (a London accountant's lead costs £190)
A click on "accountant london" costs £9.48, one on "limited company formation" £26.50, one on "building surveyor near me" £5.41:…
Does company size affect your SEO strategy? Yes, and here's how
Yes, company size affects SEO strategy, because it shapes budget, reach, goals and more. All businesses want to generate more…