E-E-A-T: what it means and how to prove it to Google
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is the standard that the human raters hired by Google use…
The Search Marketing Magazine
Will AI Replace SEO as We Know It?
Anyone working in SEO today will have come across the question "Is SEO dead?" more than once. Once again, the…
Benefits of Google Ads: the 7 that matter (and the threshold below which they become a cost)
The benefits of Google Ads one by one, with the numerical condition that makes each one true: cost benchmarks, budget…
How to measure omnichannel SEO success
Omnichannel marketing helps companies promote products and services across different platforms, devices and channels. Its aim is to run consistent…
How to rank in AI search and answer engines: 7 tactics that work
How to rank on answer engines Here is how to rank on answer engines (our advice comes from the hundreds…
AI Overviews: everything you need to know for SEO
Key takeaways What are AI Overviews? AI Overviews are AI-generated snapshots shown in Google's search results. These summaries help users…
Will AI Replace Google? The Future of AI and Google Search
Will AI replace Google? No. AI is playing a growing part in search, but it is unlikely to replace Google…
SEO strategist: who they are, what they do and when you need one
In most small and mid-sized companies, SEO comes in through the back door: someone installs a plugin, someone else writes…
AI marketing in 2025: use cases, examples and best practice
Key takeaways AI is changing marketing in ways that are hard to ignore, from automating repetitive tasks and generating content…
What is the ROI of SEO? How to calculate it
Key takeaways Learn how to calculate the return on investment (ROI) of search engine optimisation (SEO) and you get an…
How to improve SEO: 12 actions ranked by impact
Improving a website's SEO means increasing the clicks that come from organic search. Not the rankings: the clicks. The distinction…
What Is AEO? Answer Engine Optimisation Explained
Key takeaways What is answer engine optimisation (AEO)? Answer engine optimisation (AEO) improves a brand's visibility in AI-powered answer engines…