SEO goals: how to write numbers that hold up
An SEO goal is a business outcome with a metric, a number and a date. How to choose that number…
The Search Marketing Magazine
Google Business Profile optimisation: how to get more local visibility
Local search is crowded, and being visible matters. Knowing which tools to use is a good place to start. If…
How much does SEO cost? UK prices, real surveys and how to read a quote (it's a block of hours)
How much SEO costs in the UK: the four surveys with a stated sample, the UK price bands compared and…
Healthcare SEO for clinics and medical practices: getting found by patients who want an appointment (without copying Bupa's blog)
What UK medical SERPs show in 2026, why the Bupa model can't be copied and which pages bring bookings to…
SEO for Small Businesses and SMEs
You may not realise it, but today SEO for small and medium-sized businesses is a marketing strategy worth investing in.…
What to look for in an SEO agency: a checklist for 2025
What to look for in an SEO agency Choosing the right SEO agency matters if you want organic traffic and…
How to Create a B2B Landing Page That Converts: A Practical Guide
In B2B, a well-structured landing page lets you collect qualified leads to feed into your pipeline. To build a landing…
Meta Title: how to optimise it for SEO
The meta title tag is an HTML element that specifies the title of a web page. Meta titles appear on…
How to find and hire an SEO specialist
From flat traffic to a website redesign, SEO specialists give your business the support and expertise it needs to turn…
Local SEO: how local rankings on Google work (three rankings, three different games)
Local SEO is the work that gets a business found on Google by people searching in a specific area, such…
Technical SEO: what really matters and in what order to fix it
Technical SEO is the set of fixes that allow a search engine to reach a page, read it and keep…
SEO Copywriting: How to Write and Optimise Content for SEO
Getting to the top of Google's results page is a fight, and you fight it with several weapons. Knowing how…