Shopify SEO: what the platform does on its own and what it doesn't (test on 24 UK stores)
Shopify handles sitemaps, canonicals and robots.txt. We checked 24 UK Shopify stores on page one of Google: the problems were…
The Search Marketing Magazine
Subdomain vs subfolder for SEO: what 127 Google UK results show
Google ranks subdomains and subfolders alike, but treats a subdomain as a separate site for crawling, robots.txt and Search Console.…
SEO techniques: 16 techniques by family and level of evidence
SEO techniques are the work, on the site and off it, that helps search engines find it, understand it and…
Shopify SEO apps: which to install and which to skip (test on 24 UK stores)
Shopify already handles sitemaps, canonicals and robots.txt. We checked 24 UK Shopify product pages and compared 8 SEO apps on…
Squarespace SEO: what it does for you and what it leaves to you
Squarespace handles sitemaps, SSL and structured data on its own, but meta descriptions, titles and H1s are up to you:…
SXO: what it is and where SEO and UX really clash (8 cases with Google's rule)
SXO holds SEO, UX and conversion together. We read the UK pages on it and checked against Google's documentation the…
Niche SEO: what to do when the tools say zero (test on 30 UK searches)
Of 30 UK niche searches, 9 have no volume and 13 are at 50 a month or below. How to…
Google disavow tool: when you really need it and how to handle an unnatural links warning
The disavow tool is for one case only: a manual action for unnatural inbound links. The two versions of the…
Bad website: 10 signs you can spot in 5 minutes (tested on 45 local business sites)
The 10 signs of a bad website, measured on 45 local business websites, and what to fix before you rebuild.
SEO vs PPC: which to choose, search by search (and how many clicks an ad brings if you already rank first)
SEO vs PPC is decided by type of search: our test on 12 UK searches, the Google, eBay and Edmunds…
Wix SEO: what it does for you and what you still have to do (test on 105 sites)
Canonicals, sitemaps and speed on Wix are fine. Titles, meta descriptions and H1s aren't: the numbers from our test of…
Ubersuggest vs Semrush: which to choose, with prices in pounds and UK data
Ubersuggest costs five to seven times less than Semrush for the same work, but stops at 300 keywords per site.…