Check backlinks: how to do it for free and how much of the count is noise (test on 11 sites)
How to check backlinks at no cost with Search Console, Bing, Ahrefs and Semrush, and how to clean up the…
The Search Marketing Magazine
Free SEO tools: which ones still work (we checked 76 from the top guides)
On 10 October 2026 we checked, one by one, the 76 free SEO tools cited by the top guides: 13…
WooCommerce SEO: what to fix after the plugin (test on 15 UK shops)
On 15 UK WooCommerce shops the SEO plugin was almost always there. What was missing were the robots.txt rules, shipping…
AI Overview rank trackers: what the tools really measure (Google Italy and UK test)
An AI Overview rank tracker is software that queries Google at fixed intervals for a list of keywords and records…
Local SEO tools: which work in the UK and what it costs to track a listing (11 tools checked)
Eleven local SEO tools checked one by one: how they cover the UK, how often people search for them and…
AI title generator: 7 tools checked and how to test what they suggest
Seven AI title generators checked on 10 October 2026, a test on their own title tags on Google UK, and…
Ecommerce SEO tools: which tool for each catalogue problem (test on 20 product pages)
Ecommerce SEO tools sorted by problem: crawling, product pages, Merchant Center, keywords and platform, with our test on 20 product…
PPC tools for Google Ads: the ones you actually need (and the one most lists forget)
The Google Ads tools you actually need, free and paid, with checked prices and a comparison of 10 UK PPC…
Off-page SEO tools: what each one sees and what it misses (a test on 401 sites)
Backlinks, mentions, outreach and reviews: which tool you need for each off-page SEO job, and how much a backlink checker…
Zero volume keywords: when they're worth a page (test on 20 UK questions)
What zero volume keywords are, why tools don't see them and when they deserve a page: a test on 20…
How to analyse a website: what the domain overview tells you (and how far off it is)
How to analyse a website starting from the domain overview, with a test on two sites: estimated traffic against real…
Website pop-ups: use them or not? What Google says and what we found on 28 UK online shops
When a pop-up pays off, when Google treats it as intrusive, what it costs in CLS and what we found…