Website traffic: what it is and how it is counted
Website traffic is the number of visits a site receives over a period of time, broken down by the channel…
The Search Marketing Magazine
Pay per click (PPC): what it is, how it works and what you really pay
Pay per click is the model in which you pay only for the clicks you receive. How the auction sets…
Noindex: what it is, how to write it and when it does not work
Noindex is the rule that tells a search engine not to show a page in its results. How to write…
How to get Google reviews: how many you need and how to ask (data from 24 UK local pack listings)
How many reviews the businesses at the top of the UK local pack have, how to ask for a review…
Website architecture: what Google looks at and what it ignores
Website architecture is the way pages are grouped and linked to each other: which pages exist, which sections they sit…
KPIs: what they are and how to tell them apart from metrics
A KPI is a quantifiable metric tied to a goal, with a target value and a date. How it differs…
Infographics: what they are, the nine types and how to publish them
An infographic is an image that combines data, minimal text and graphics. The nine types, the typical mistake with each,…
Google search partners: what they are and when to exclude them
Google search partners are non-Google sites and apps that show Search Network ads. Where they appear, how to read them…
Nofollow links: what they are, how to write them and why they don't block indexing
Nofollow is a value of a link's rel attribute that asks Google not to count that link as a vote…
Web accessibility: what it is, UK legal duties and what actually breaks
What web accessibility is, the three obligations that can apply to a UK organisation (Equality Act, public sector regulations, European…
Keywords: what they are, what Google does with them and how to choose them
What a keyword is, how it differs from a query, how Google uses it and why in the UK "keyword"…
White hat SEO: what it means, and what Google actually says
White hat SEO is the set of optimisation techniques that improve a site's rankings without breaking search engines' spam policies.…