Google Ads for therapists: costs, rules and budget (and why remarketing is off limits)
Keyword Planner hides volume and CPC for "psychologist london" and "online therapy"; what you can see is the £3 to…
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Google Ads for small business: minimum budget, structure and real conversions (with UK CPCs from 12 sectors)
Contesini got 299 leads at €7.20 each on about €300 a month; Valore Solare paid €212 per enquiry for 9…
Google Ads for restaurants: when it really pays (catering yes, tonight's dinner hardly ever)
A click on "restaurants london" costs £0.84, one on "corporate catering london" £14.47: for tonight's dinner the local pack answers…
Google Ads for doctors and private clinics: campaigns, policies and budget (no remarketing on health conditions)
What Google allows you to advertise in healthcare, which campaigns work for a private clinic, measured UK CPCs and how…
Google Ads for ecommerce: Shopping, Performance Max and minimum budget (with measured CPCs)
Shopping, Performance Max, Merchant Center feed, margin-based structure, tracking and a minimum budget worked out from measured CPCs. With the…
Google Ads for professional services: CPC, budget and campaigns (a London accountant's lead costs £190)
A click on "accountant london" costs £9.48, one on "limited company formation" £26.50, one on "building surveyor near me" £5.41:…
Google Ads for travel: a guide for tour operators and agencies (none of the leaders buys "escorted tours")
None of the three leading UK escorted tour operators buys the keyword "escorted tours". How to structure a Google Ads…
Ads in AI Overviews: what Google Ads is really running in the UK
Above and below the AI answer, your ads are already running in the UK; within it, they are not. What…
Google Ads statistics 2026: verified benchmarks (and which apply outside the US)
CPC, CTR and conversion rate on Google Ads: 2026 benchmarks with source and market, plus 12 months of data from…
AI advertising: use cases, tools and best practices
In the time it takes to read this sentence, artificial intelligence has analysed millions of interactions with consumers, optimised thousands…
Benefits of Google Ads: the 7 that matter (and the threshold below which they become a cost)
The benefits of Google Ads one by one, with the numerical condition that makes each one true: cost benchmarks, budget…
When should you run Google Ads campaigns?
One case where Google Ads pays from day one is a dental practice: emergencies and "dentist + city" searches cost…