The best AI visibility tools are the ones that track your customers' real questions on the engines they actually use: for most businesses that means ChatGPT, Gemini, Google AI Overviews and AI Mode, set to the right country. On 27 October 2026, official pricing pages put entry plans between $29 a month (Otterly) and $199 a month (Ahrefs Brand Radar), with Profound on custom quotes.
The catch: most "best tools" lists are written by someone selling one of them.
And it's usually at number one.
We sell one too: ScryRank, the AI monitoring tool built by Visilay. So below we judge it on the same criteria as the others, including where it loses.
The mistakes we see most often when a business picks a tool:
- paying for an engine your customers don't use and missing the one they do;
- tracking 15 prompts and drawing conclusions about a whole market;
- reading a "from" price without noticing Gemini or AI Mode cost extra.
Do you really need another tool?
It depends on the question. Take Sunscape, an Italian solar developer: in the six months from March 2026 its organic impressions grew from 329 to 5,809 a month, as we explained in how long SEO takes. Search Console gives you that number. How often ChatGPT names Sunscape when someone asks for an installer, it doesn't. That's what the tools on this page are for.
In this guide:
- a test of 3 questions put to ChatGPT, Gemini and Perplexity, showing which tools the AIs themselves recommend;
- a table of prices, prompts and engines for 8 tools, taken from official pages on 27 October 2026;
- a verdict by type of business, from a small firm to an agency with many clients.
Which tools do the AIs recommend? (28 names in 9 answers)
We asked ChatGPT, Gemini and Perplexity, with web search on, which tools to use for AI visibility monitoring: 3 questions, 3 engines, 9 answers, 64 tool mentions and 28 different names. Only one, Otterly, appeared in all nine.
We asked in Italian, because the questions come from Search Console queries that reach our Italian pages:
- "What are the best tools to monitor brand visibility on ChatGPT and in AI answers?"
- "Software to measure an Italian company's visibility on ChatGPT, Gemini and Google AI Overviews: what do you recommend?"
- "Which affordable tool would you recommend to a small Italian business to monitor its visibility in AI answers?"
(Method: DataForSEO AI Optimization API, 27 October 2026, models gpt-5.4-mini, gemini-3.6-flash and Perplexity sonar, one answer per question and engine. AI Overviews not included.)
| Tool | Answers naming it (of 9) | ChatGPT (of 3) | Gemini (of 3) | Perplexity (of 3) |
|---|---|---|---|---|
| Otterly.AI | 9 | 3 | 3 | 3 |
| Peec AI | 8 | 3 | 3 | 2 |
| Profound | 6 | 2 | 2 | 2 |
| Semrush | 6 | 1 | 3 | 2 |
| Ahrefs Brand Radar | 5 | 1 | 2 | 2 |
| SE Ranking | 4 | 0 | 2 | 2 |
| Brandlight | 3 | 1 | 0 | 2 |
| Rankscale | 2 | 1 | 1 | 0 |
| Scrunch AI | 2 | 0 | 1 | 1 |
| 19 other tools | 1 each | 5 | 8 | 6 |
| ScryRank (Visilay) | 0 | 0 | 0 | 0 |
Three things stand out.
Gemini names the most tools: 25 mentions against ChatGPT's 17. It listed 11 for the first question alone.
On the "affordable" question the three engines agree on one name only, Otterly. Perplexity suggested five tools, four of which appear in no other answer.
ScryRank wasn't named once. We say so because that's the point: anyone selling monitoring has to measure themselves too, and today the AIs don't know us as a tool.
So what's the test for?
To show the problem these tools have to solve: change three words in the question and most of the list changes. One answer decides nothing. A SparkToro and Gumshoe study of 2,961 answers (US, November and December 2025) found that two answers to the same question share the same list of brands less than once in 100. How much that variability affects the data a tool shows you is covered in how reliable AI visibility data is.
Three words changed, a different list.
If the tool you pay for doesn't read the engine your customers use, or tracks ten questions instead of the hundred that matter, you're paying for a number that decides nothing. We start from the real questions in your sector and tell you which engines and sources need measuring.
Book a strategy call8 AI visibility tools compared (prices checked on 27 October 2026)
This table sets the most-named tools from the test side by side, plus ScryRank, with entry price, prompts, engines and trial. Every figure comes from the official page opened on 27 October 2026. Prices change often, so check again before you sign.
| Tool | Entry price | Prompts on entry plan | Engines on entry plan | Trial |
|---|---|---|---|---|
| Otterly.AI | $29/month | 15 | ChatGPT, AI Overviews, Perplexity, Copilot (AI Mode, Gemini and Claude extra) | Yes, no card |
| Peec AI | On the pricing configurator | 50 | 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver | Yes |
| Semrush AI Visibility Toolkit | $99/month | 25 (+50 for $60/month) | ChatGPT and Google AI Mode in the docs | No |
| Ahrefs Brand Radar | $199/month | Packs from $50/month (2,500 checks) | ChatGPT, Gemini, Perplexity, Copilot, AI Overviews (per the Ahrefs checker) | Checker, no sign-up |
| SE Visible (SE Ranking) | $99/month | 200 | ChatGPT, Gemini, AI Mode, AI Overviews | 10 days |
| Profound | Custom | Custom | Up to 9 engines | 7 days, 50 prompts |
| Rankscale | $99/month | Credit-based | 17+ engines incl. Claude, Grok, DeepSeek, Mistral | On request |
| ScryRank (Visilay) | €39/month | 50 + 50 AI Overview keywords | ChatGPT, Claude, Gemini, Perplexity, AI Overviews | Preview with 5 prompts |
So Otterly is the cheapest?
On headline price, yes. On cost per prompt, no: $29 for 15 prompts is almost $2 a prompt, while SE Visible gives 200 for $99, under 50 cents each. How to compare prices without being fooled by the "from" is in what AI visibility tracking costs.
The tools one by one (what they do well and where they stop)
One line on what each tool is, then what matters: engines, locations, data frequency and limits.
Otterly.AI: the one the AIs name most
Otterly is a dedicated AI monitoring tool and the only one named in all 9 answers. The Lite plan at $29 a month includes 15 prompts on ChatGPT, AI Overviews, Perplexity and Copilot, with support for 65+ countries according to its help centre.
The limit: Gemini and AI Mode are add-ons. If your customers search on Google, the real price goes up.
Peec AI: pick three engines, daily data
Peec is an AI search analytics platform with unlimited users on every plan. Starter has 50 prompts, 3 models of your choice and daily tracking; multi-country and the Looker Studio integration start on Advanced (350 prompts).
The pricing page we read lists the plans but not the amount in the text: you see it in the configurator. Agencies get a separate offer covering several brands in one contract.
Semrush AI Visibility Toolkit: for existing Semrush users
It's a Semrush toolkit at $99 a month, with no trial. It includes 25 tracked prompts, extendable by 50 for $60 a month, and reports on 42 countries including the UK, US and Italy, according to the official documentation.
The upside is SEO and AI in one place. The downside: 25 prompts cover one product, not a catalogue.
Ahrefs Brand Radar: the biggest database
Brand Radar is Ahrefs' AI visibility module, from $199 a month. Its strength is the database: over 512 million prompts where you can look up any brand, yours or a competitor's, without setting anything up first.
Your own prompts come in packs: Basic is $50 a month for 2,500 checks, and one check is one prompt, on one platform, in one location. Five engines on 100 prompts already use 500 checks per run.
SE Visible: best prompts-to-price ratio
SE Visible is SE Ranking's AI visibility tool. The Basic plan costs $99 a month for 200 prompts and 3 projects on ChatGPT, Gemini, AI Mode and AI Overviews, updated daily, with a 10-day trial.
It doesn't cover Perplexity or Claude on the entry plan. For a business that lives on Google, that's often fine.
Profound: for large companies
Profound is an enterprise platform: up to 9 engines, custom plans, SSO and SOC 2. The trial runs for 7 days with 50 prompts a day on ChatGPT, Gemini and AI Overviews.
It makes sense when AI monitoring has its own budget and a team reading it every week. For a small business it's out of scale.
Rankscale: the widest engine coverage
Rankscale is credit-based, from $99 to $780 a month, and lists 17+ engines and 240+ regions and languages, including Claude, Grok, DeepSeek and Mistral.
Useful if you sell across several markets where people use engines other than ChatGPT and Google.
ScryRank: ours, with a clear limit
ScryRank is the monitoring tool built by Visilay. Starter costs €39 a month and includes 50 prompts on ChatGPT, Claude, Gemini and Perplexity, plus 50 Google AI Overview keywords and 3 competitors. Every number in the dashboard links back to the answer and the source behind it.
The limit, stated plainly: data is collected monthly, not daily. If you need to see the effect of a change within a week, Peec or SE Visible fit better. We use it in our AI Monitoring service, where month-on-month comparison with identical settings is what counts.
Which AI visibility platform is best for a brand? (it depends on 4 things)
The best platform covers your customers' engines with enough prompts for your catalogue, at a price your budget can carry. Here's the verdict by type of business, based on the table:
- Small business with one service: Otterly Lite (15 prompts) or ScryRank Starter (50 prompts, monthly).
- Marketing team that lives on Google: SE Visible, 200 prompts with Gemini, AI Mode and AI Overviews included.
- Already on Semrush or Ahrefs: their module, so you don't pay for two suites. With Ahrefs, watch the check count.
- Several markets or languages: Peec from Advanced, or Rankscale.
- Large company with a dedicated team: Profound.
And an agency with many clients?
Check two things before price: how many projects fit in one contract (SE Visible includes 3 on Basic, Peec has a dedicated agency offer) and whether the data exports into the report you send clients. What goes in that report is in AI visibility report, and every selection criterion is in how to choose an AI visibility tool.
If you only care about Google, we compared the tools that read AI Overviews separately in AI Overview tools and AI Overview rank trackers. For AI Mode there's how to track Google AI Mode.
What a tool tells you about getting cited (and what it doesn't)
An AI visibility tool measures whether and how you appear; it doesn't make you appear. What raises your chances of being cited is knowing which sources the AIs read for your sector's questions and working on those: your pages, reviews, trade portals.
Our test shows it. On the second question, Perplexity used our Italian guide to AI visibility as a source, yet ScryRank wasn't in the answer. Being read isn't being named: they're two different metrics, and a good tool keeps them apart. The difference between mentions and citations is in AI brand mentions.
That's why, when choosing, the cited-sources view matters more than the visibility score at the top of the dashboard. The score tells you where you are. The sources tell you where to act, which is the work we do in our GEO service.
What no tool can fix (and how to reduce it)
No tool shows you the answer your customer saw: AIs change answers by account, history, location and time. Tools query the engines with neutral, fixed settings, so the data works as a trend across many prompts, not as a snapshot of one answer.
Three habits we use on client projects:
- at least 50 prompts per service or product, written the way a customer would ask, not as keywords;
- the same prompts and competitors for at least three months before reading a trend;
- share of voice next to mention rate, because rising 5% while competitors rise 15% is a loss. How to calculate it is in share of voice.
FAQ
Yes, for a one-off check: Ahrefs has an AI Visibility Checker with no sign-up and Semrush an AI Search Visibility Checker. They give you a snapshot of your brand; to follow the same prompts over time you need the paid plans of the tools in the table.
It depends on how many services or products you sell. On our projects we start from at least 50 prompts per service, written as customer questions. With 15 prompts you see an example, not a market.
It depends: daily if you want to see the effect of a change quickly (Peec, SE Visible), monthly if you care about the trend with fixed settings (ScryRank). Answers also change on their own, so a one-day swing means little.
No. Search Console shows impressions and clicks on Google, but not whether your brand is named in the answer or what ChatGPT says. For that you need a tool that queries the engines.
Yes, but check the location on the plan you buy: Semrush covers 42 countries including the UK, Otterly 65+ countries, and Peec offers multi-country only from the Advanced plan.
In short
9 answers, 28 different tools, only one always there.
Entry prices from $29 to $199 a month, but the real bill is per prompt and per engine.
Cited sources are worth more than the score.
One last thing the test taught us: the AIs recommend the tools most written about in English, not the ones that work best in a given country. That holds for monitoring tools and for your sector too. If nobody writes about you in the sources the AIs read, no subscription will make you appear. Monitoring tells you where to get written about.
