The future of search depends on AI optimisation, and a large part of that work is analysing the search data that AI produces. AI visibility tools help you analyse and track your brand's visibility across digital channels, including traditional search engines, social media and AI platforms.
The best AI visibility tracking tools use large language models (LLMs) to monitor performance, analyse competitors and surface useful visibility insights. They help improve search engine optimisation (SEO) and uncover ranking and visibility opportunities.
This guide helps you choose the best AI visibility tools to simplify your growth strategy with automation and data. For the other layers of the stack, from measurement to email, see the full rundown in our guide to the best digital marketing tools.
| Tool | Features | Price |
| Visilay AI SEO service | • AI search visibility tracking • Citation and mention tracking • Competitor visibility dashboard | Contact us for a tailored quote |
| Ahrefs Brand Radar | • Real-time brand mentions • Competitor tracking • AI-based filtering | $ 188+ / month |
| Surfer SEO AI Tracker | • SERP analyser • SEO audit tool • Keyword research tool | $ 95+ / month (25 prompts) |
| Semrush AI Toolkit | • AI-prioritised site audit • Performance forecasts and insights • Competitor tracking | $ 99+ / month |
| Moz Pro | • Competitive research • Rank tracking • Site crawl and domain overviews | $49+ / month |
| Otterly.AI | • Competitive visibility tracking • Citation and mention tracking • Direct LLM output monitoring | $29+ / month |
| Profound | • Visibility score • Sentiment and keyword insights • Competitive benchmarking | $ 120+ / month |
| Rankscale | • AI Overview visibility tracking • Share of voice measurement • Citation and sentiment analysis | $20+ / month |
| xFunnel | • Citation analysis • AI search visibility tracking • Response and intent analysis | Custom (free plan available) |
| BrightEdge | • AI-driven SEO recommendations • Zero-click analysis • AI visibility tracking | Custom pricing |
Why use AI visibility tools for optimisation?
AI visibility tools are built on machine learning and large language models. They help companies improve brand positioning and refine their SEO strategy, giving them a measurable edge. These are the main ways they support optimisation in 2025:
- Keep up with AI developments and algorithm changes: SEO is changing quickly. To protect your online visibility, you need to monitor it and base optimisation decisions on data.
- Save time with automation: instead of checking search visibility by hand, AI visibility tools automate the tracking, analysis and interpretation of how your pages appear online.
- Remove visibility blind spots: AI visibility tools show what is working, what is not and where your SEO strategy has room to grow.
- Get tailored optimisation advice: LLMs provide insights and tailored suggestions for your website, based on your goals, your performance and competitor benchmarks.
The 10 best AI visibility tools of 2025
Whether you are a marketer, a content strategist or an SEO professional, AI visibility tools are useful. They show how often your content appears in AI summaries and AI Overviews, and they help you catch cases where the AI box gets facts about your brand wrong.
Here are the 10 best AI visibility platforms for measuring and growing your presence in the main AI answer engines and LLMs.
1. Visilay AI SEO service
- Price: custom, contact us for a tailored quote
- Key features: AI search visibility tracking, citation and mention tracking, full analytics and ROI reporting, competitor visibility dashboard
- Best for: small and medium-sized businesses, e-commerce companies, marketing agencies and in-house marketing teams.
With our service you can track visibility across several AI traffic sources and get detailed competitor insights. We help you monitor performance on AI answer engines including Google AI Overviews, ChatGPT, Claude and Perplexity.
With tailored recommendations, the service gives you:
- Measurement of AI search visibility across industry topics and competitors
- Tracking of AI visibility and traffic as part of a wider SEO strategy
- Guidance on adapting your strategy as search behaviour keeps changing
- Finding and tracking LLM citations and using them to build a tailored strategy.
2. Ahrefs Brand Radar
- Price: $ 188+ per month
- Key features: real-time brand mention tracking, competitor tracking, AI-based filtering
- Best for: brands focused on digital PR and SEO, companies wanting full visibility, agencies tracking several clients.
Ahrefs Brand Radar is a brand monitoring tool with advanced analytics for tracking brand presence across the main LLM chatbots, such as Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot and Gemini. It gives access to visibility and traffic data to help companies grow their visibility in AI search results.
Brand Radar tracks and analyses AI mentions of your brand and your industry, so you can see your visibility against competitors, spot weak points and find LLM trends and market gaps. With Ahrefs Brand Radar, companies can:
- See which topics and keywords are sending AI search traffic to their website
- Compare their search visibility with competitors'
- Find opportunities to position the brand better, with topic ideas and AI-based suggestions
- Spot gaps in AI visibility and keep up with industry news and changes affecting LLMs.
3. Surfer SEO AI Tracker
- Price: $ 95+ per month for 25 prompts
- Key features: SERP analyser, SEO audit tool, keyword research tool
- Best for: content marketers, SEO agencies, bloggers, e-commerce sites, freelancers.
Surfer SEO offers a paid add-on, AI Tracker, for tracking visibility across LLMs such as Google AI Overviews, SearchGPT, Perplexity, Claude and ChatGPT. It tracks mentions of brands, products and topics that indicate your visibility in AI-generated answers.
Surfer's AI Tracker is easy to use. Add the tracker to your Surfer plan, enter your brand, key topics and language, then review and approve (or edit) the suggested prompts. The tracker runs in the background and gives you:
- Insights on how to optimise content for AI search results
- Clear charts showing changes over time
- An AI-based content score
- Clear, data-based suggestions.
4. Semrush AI Toolkit
- Price: $ 99+ per month
- Key features: AI-prioritised site audit, forecasts, performance insights, SERP and competitor tracking, AI content writing and optimisation
- Best for: digital marketing teams, SEO professionals, content marketers.
The Semrush AI Toolkit uses LLMs to analyse your brand's presence on AI search engines such as ChatGPT, Perplexity, Gemini and Google's AI Mode. It looks at what these AI engines say about your brand and gives practical, tailored recommendations for your business.
The tool analyses the most common queries relevant to your industry and brand, automates keyword and SERP tracking and compares competitor visibility. Its features include:
- Seeing what people ask AI about your brand
- Tracking the questions and pain points in AI conversations in your industry
- Comparing how different AI search engines present your brand and your offers
- Identifying room for improvement and emerging market gaps.
5. Moz Pro
- Price: $49+ per month
- Key features: competitive research, rank tracking, domain overviews, site crawl
- Best for: small and medium-sized businesses
Moz Pro is a complete SEO toolkit that helps companies improve rankings and visibility. Its features let you track rankings, visibility and traffic across several sites and for millions of keywords.
Moz Pro has a newer feature for tracking AI Overviews and related keywords. It also offers other features that make visibility tracking easier, including:
- Running competitor research to identify competitors, keyword gaps and link opportunities
- Tracking the performance of thousands of keywords across several search engines
- Providing a dashboard with measurable metrics, including domain authority
- Crawling websites to find technical SEO issues and give practical advice.
6. Otterly.AI
- Price: $29+ per month
- Key features: competitive visibility tracking, citation and mention tracking, prompt insights, direct LLM output monitoring
- Best for: marketing and SEO professionals, content teams, digital marketing agencies with several clients
Otterly.AI is designed to show how your brand appears in answer engines such as Perplexity, ChatGPT, Gemini, Copilot and Google AI Overviews. It monitors a brand and its content on AI search platforms to help you prepare for generative engine optimisation.
Otterly's strength is that it watches AI search automatically and reports on your brand's presence and on competitor performance. Among other things, it helps you:
- Identify what your audience is searching for on AI search engines
- See where your website stands by automatically tracking all citations and links in AI search engines
- See how brands are shown and perceived by LLMs such as ChatGPT and Gemini
- Increase brand mentions and website citations by up to 95%, according to Otterly.
7. Profound
- Price: $ 120+ per month
- Key features: visibility score, sentiment and keyword insights, citations, competitive benchmarking
- Best for: digital marketers, SEO teams, companies of all sizes.
Profound helps companies understand how AI engines talk about them. It gives you the data to improve your brand presence on the AI platforms that are shaping the future of search.
It tracks where and how your content appears in AI-generated answers, so you stay visible and high in the rankings as search engines change. Profound tracks AI search visibility by content source and at keyword level. It can also:
- Measure visibility scores and share of voice
- Analyse sentiment and identify key topics and themes
- Spot trends and insights over time, such as languages, topics and regions
- Show citation authority, with insights into the websites that shape AI-generated answers
- Show differences in accuracy, visibility and representation across all the main AI engines.
8. Rankscale
- Price: $ 20+ per month
- Key features: AI Overview visibility tracking, share of voice measurement, source mapping, competitor benchmarking, citations, sentiment analysis
- Best for: marketing analysts, agencies, companies with several web properties
Rankscale is an early AI visibility tool that tracks visibility metrics on AI search engines. It focuses on clear, usable insights for optimising content and AI-friendly site structures.
Rankscale gives detailed insight into specific queries and citations, and into AI engines' sentiment towards your brand. These are its most useful features as a generative engine optimisation tool:
- A central brand dashboard with visibility and performance metrics, citation sources and sentiment scores
- Interactive charts and trend indicators showing all the main metrics over time
- Competitor benchmarking to identify the main players and their strategic strengths and weaknesses
- Citation analysis to identify AI references, the domains driving AI answers, citation filters and content impact.
9. xFunnel
- Price: custom pricing (free plan available)
- Key features: in-depth citation analysis, AI search visibility tracking, response and search intent analysis.
- Best for: marketing teams, agencies, enterprises, large content teams.
xFunnel.AI measures visibility on the main AI search engines by uncovering customer queries and analysing citations. It presents actionable insights in a custom dashboard showing visibility metrics across AI platforms, including Claude, AI Mode, Gemini and Microsoft Copilot.
Alongside tailored playbooks, this AI visibility tracking tool offers dedicated analyst support, an affiliate activation kit and an experimentation platform. Here is how you can use xFunnel to understand your brand's AI visibility:
- Get data on queries, search volumes, keywords and topics to understand what users ask
- Track visibility and measure share of voice on the most popular AI search engines
- Analyse sources and answers to understand where, how and why you appear
- Access expert recommendations and visibility experiments.
10. BrightEdge
- Price: custom pricing
- Key features: AI-driven SEO recommendations, automated content insights, zero-click analysis, AI visibility tracking
- Best for: local businesses, mid-sized companies, large enterprises, global multi-market companies.
BrightEdge is one of the leading SEO reporting tools and offers real-time brand visibility tracking for Google AI Overviews, Perplexity, Copilot and ChatGPT. It goes beyond analysis and reporting, connecting AI visibility to business impact and persona mapping.
The tool draws on proprietary search engines, more than 10 years of historical data and 4 billion data points. BrightEdge supports performance in both traditional and AI search through:
- Real-time data on where, why and how often your content appears in AI-generated answers
- Quick recommendations from BrightEdge Copilot to optimise content and gain visibility on AI search engines
- Identifying keywords likely to trigger AI Overviews and other high-value opportunities before competitors do
- Showing exactly which URLs appear in AI summaries and citations.
How to choose the best AI visibility tools for optimisation
AI search engines are changing what we know about SEO, rankings and visibility. As existing tools evolve and new ones appear, a few best practices help you choose the right AI visibility tool.
These are the key factors to weigh when choosing AI visibility tools:
- Search engine coverage: before relying on a visibility tool, check which AI search engines it covers. Most tools only cover the main LLMs, such as ChatGPT, Gemini and Microsoft Copilot.
- Visibility metrics: there are many visibility metrics you can track. Among the most important are answers triggered by keywords, featured content answers, URL citations and brand mentions.
- Pricing: AI visibility tools are still new to the market, so pricing models vary widely. Start by setting your budget, then look for tools that fit it. Services priced around your needs, such as Visilay, can be a good starting point.
- Competitor benchmarking: shows how visible you are and also how, why and where your competitors appear. This gives you context for optimising your content, keywords and pages for AI search results.
Grow your AI visibility with Visilay
AI search is reshaping visibility, with fewer traditional searches and more competition. Because the market is new and moving fast, it is harder to track organic traffic and visibility across both answer engines and traditional search engines.
These AI visibility tools let you compete by tracking brand mentions, AI citations and visibility in AI answer engines. Every tool on this list has its strengths; Visilay's SEO services have the advantage of being built around your actual needs.
Contact us to find out how we can help you build a strategy to improve your visibility on AI search engines.
