An electrician website is the site of an electrical contractor that tells a visitor within seconds which jobs it does (faults, rewires, consumer units, EV chargers), which towns it covers, how to call with one tap and which registration scheme vouches for its work. On 30 Google Maps listings of electricians in Milan, Rome and Turin, 6 send people to a website that no longer works for the business and 2 point to a Facebook page (Visilay survey, 10 November 2026).
Eight out of thirty. More than one listing in four.
The demand is not small. In the UK, "electrician near me" gets 74,000 searches a month and "emergency electrician" 4,400, at an average cost per click of $11.44 (Google Ads UK, 12-month average, DataForSEO, 10 November 2026). The Italian figures look the same: 22,200 monthly searches for "elettricista".
On the Italian sites that do open, three mistakes come up again and again:
- the phone number cannot be tapped: it is there, but on a smartphone nothing happens (5 home pages out of 20);
- the qualification is missing: only 3 sites out of 20 mention their legal registration or the certificate issued after the job;
- the area is missing: 15 sites out of 20 never say which towns they cover.
Does an electrician with a full diary need a website at all?
Yes, because the best-paid work does not come from emergencies. Someone planning a rewire or an EV charger (18,100 UK searches a month for "ev charger installation") compares two or three contractors before calling, and they do it by reading.
We see it in the enquiries we track for clients. For Valore Solare, an Italian installer of solar panels and batteries, Google Ads built from scratch brought 1,506 enquiries at an average of €70.78. In the first month there were 9 enquiries at €212 each, and the account was counting 15,267 technical site events as conversions against 5,467 clicks.
What does that have to do with an electrician's website?
If the site cannot tell a phone call from any other click, nobody knows which pages bring in work. We come back to it in the section on calls and forms.
Below you will find what we found on 30 electricians' listings, what the site has to show by law, the pages to build for each job and each area, calls and forms, published prices we could verify and what an AI reads when someone asks for an electrician. Let's start with the data.
What we found on 30 electricians' listings (6 lead to a site that no longer works)
On 10 November 2026 we pulled from Google Maps (DataForSEO Business Listings) the 10 claimed listings with "Electrician" as main category and a website, with the most reviews, within 6 km of the centre of Milan, Rome and Turin: 30 listings.
Two have no website: the link goes to a Facebook page. Six websites do not work for the business. Two domains no longer exist, one server does not answer, one home page only says "site under maintenance", one site has a security certificate that does not match the domain (the browser warns before opening it) and one domain now publishes articles about wood pellets, cats and French restaurants.
Two more sites only show their text after JavaScript runs, so we left them out. We downloaded the 20 readable home pages from the server and checked them one by one.
| What we looked for on the home page | Sites that have it | Share |
|---|---|---|
| VAT number | 17 of 20 | 85% |
| Tap-to-call phone link (tel:) | 15 of 20 | 75% |
| Reviews or testimonials | 12 of 20 | 60% |
| Contact form | 10 of 20 | 50% |
| Emergency or 24-hour service mentioned | 9 of 20 | 45% |
| WhatsApp link | 8 of 20 | 40% |
| EV chargers or solar panels | 6 of 20 | 30% |
| Towns or areas covered | 5 of 20 | 25% |
| Local business structured data | 4 of 20 | 20% |
| Legal qualification or completion certificate | 3 of 20 | 15% |
| Site on a free builder subdomain (Webnode, Jimdo) | 3 of 20 | 15% |
| Prices for jobs | 1 of 20 | 5% |
| Built with WordPress | 11 of 20 | 55% |
The area covered is missing on 15 home pages out of 20. For a trade carried out in the customer's home, that is the line that decides the call: someone in a suburb wants to know you come to their suburb.
One site in 20 publishes prices: a table with a fixed call-out fee and first hour at €80, and emergency call-out at €100. The other 19 send everything to a quote.
The domain that now writes about pellets and cats is the most telling case. The contractor's Google listing in Turin still carries that link: anyone who finds it on the map and taps "Website" lands on a blog in French and Italian that has nothing to do with wiring. It usually happens when a domain lapses and someone else registers it. What to check before it happens to you is in our guide to website security.
Does your website open, say where you work and start a phone call?
On 30 electricians' listings in Milan, Rome and Turin, 6 lead to a site that no longer works and 15 home pages out of 20 never say which towns they cover. Let's check yours together: domain and renewals, phone and WhatsApp, accreditation, pages for each job and each area.
Book a strategy callWhat an electrician's website has to show (one regulation and one scheme)
In the UK, an electrician's website has to show the details listed in regulation 6 of the Electronic Commerce (EC Directive) Regulations 2002: the business name, its geographic address, contact details including an email address and, if it sits on a public register such as Companies House, the register and the registration number. Membership of a competent person scheme is not a website rule, but it is the first thing a careful customer looks for.
Italy has the same rule from the same EU directive, plus a VAT number on the home page. In our Italian sample the VAT number is there on 17 home pages out of 20. The rest is far patchier.
The scheme tells the customer who can sign off the work. The GOV.UK list of competent person schemes names BESCA, Blue Flame Certification, Certsure, NAPIT and OFTEC for fixed electrical installations in dwellings. Registered installers can self-certify certain building work instead of getting building regulations approval, and Approved Document P explains when electrical work in a home has to be notified.
The certificate is the document the customer will ask for. Italian contractors issue a declaration of conformity under Ministerial Decree 37/2008, and "dichiarazione di conformità impianto elettrico" gets 1,900 searches a month in Italy (DataForSEO, 10 November 2026). A page explaining when you issue the certificate, what it contains and how long it takes answers a real question and proves you are registered.
In our sample only 3 sites out of 20 mention their registration or the certificate.
One line is enough: scheme name, registration number and the type of work covered. On the home page, next to the phone number, NOT in the footer. Google's own AI Overview for "electrician website" in the UK gave the same advice on 10 November 2026: accreditations near the top of the page.
The form collects personal data: name, phone, address and sometimes a photo of the consumer unit. It needs a privacy notice reachable from the form, and it should only ask for what you need to book the visit.
The pages an electrician needs (one per job, one per real area)
An electrician's site works with one page for each job you want and one for each area you actually cover, because that is how searches split. These are the UK monthly volumes measured on 10 November 2026:
| Search | Searches a month (UK) | Average CPC (US dollars) | Page that answers it |
|---|---|---|---|
| electrician near me | 74,000 | 6.72 | Home page and area pages |
| ev charger installation | 18,100 | 6.50 | EV chargers |
| emergency electrician | 4,400 | 11.44 | Emergency call-out |
| niceic electrician | 590 | 2.68 | About us and accreditation |
| electrician website | 210 | 5.53 | (the search that brought you here) |
The CPC tells you what a click is worth. "Emergency electrician" costs $11.44 a click on average, almost double "ev charger installation". In Italy the gap is wider: $15.44 for "pronto intervento elettricista" against $2.80 for a rewire. Someone with a fault calls the first number that answers; someone planning a job compares. Two different pages, two different calls to action.
Area pages only make sense if they say something true. Google's spam policies list as doorway abuse "having multiple domain names or pages targeted at specific regions or cities that funnel users to one page". A page on one town with arrival times, jobs done there and photos stands up; ten identical pages with the town name swapped do not.
How to split a site between emergencies and booked jobs is measured across five trades in our guide to SEO for tradesmen; how to set up a listing without showing your address is in the guide to the Google Business Profile service area.
Call, WhatsApp or form? (a fault and a quote need different routes)
An electrician needs two ways in: a tap-to-call number for faults and a short form for planned work, with town, type of job and a photo. In our sample the tap-to-call link is on 15 home pages out of 20, the form on 10, WhatsApp on 8.
Someone with no power does not fill in forms. The number goes at the top, visible while scrolling, with a tel: link and the hours you really answer. If you do not go out at night, say so: 9 sites out of 20 talk about emergencies or 24-hour service, and that promise has to survive the first call at 11pm.
Someone planning a rewire wants to send you a photo of the fuse box. A form with four fields (name, phone, town, what is needed) plus a photo upload gets you to the visit already knowing what you will find.
And prices: publish them or not?
For call-out fees and standard jobs, yes; for new installations, no. The one site in 20 that publishes its call-out fee answers the first question of anyone with a fault: what will it cost to get you here. A rewire depends on the survey, and a "from" price only sets the wrong expectation.
Track calls, not visits. Valore Solare shows why: with 15,267 "conversions" on 5,467 clicks nobody could say which page produced enquiries. Taps on the phone number, taps on WhatsApp and form submissions should be tracked as three separate events from day one. If the site gets visits but no enquiries, the checks to run are in our guide to a website not generating leads.
How much does an electrician website cost? (published Italian prices, checked on 10 November 2026)
In Italy an electrician website costs from €49 a month on a subscription service to €1,900 plus VAT one-off for a bespoke WordPress site from a specialist web designer. These are the published prices we could verify:
| Offer | What it includes | Price |
|---|---|---|
| SitoPro, Base plan | Landing page on a sito-pro.it subdomain, copy and images, basic SEO | €49 a month |
| SitoPro, Premium plan | Base plus FAQ, reviews and Google map | €69 a month |
| SitoPro, Pro plan | Top plan | €99 a month |
| Gabriele Pantaleo, AI site or landing page | Three pages: home, about, contact | €750 plus VAT |
| Gabriele Pantaleo, full WordPress site | Bespoke site with SEO, blog and training | €1,900 plus VAT (list price €2,500) |
A monthly fee is not expensive, it is rent. €49 a month adds up to €1,764 over three years, and the Base plan lives on the supplier's subdomain: stop paying and the address painted on your van is not yours. In our sample 3 sites out of 20 sit on website builder subdomains.
The cost no price list shows is the domain renewal. Two of the six broken sites in our sample have a domain that no longer resolves. Register the domain, hosting and Google accounts in the name of the business, not the web designer, and switch on auto-renewal.
Prices by type of site and the three-year cost are in our guide to how much a website costs; the technical choices to make before you start are in the guide to an SEO-friendly website. If you want to plan it with us, starting from the calls you need, see how we approach web development.
Your website and AI answers: what ChatGPT reads when someone needs an electrician
ChatGPT, Gemini and Google's AI Overviews can name an electrician when they find, written clearly and consistently on the site and the listing, who it is, what it does and where it works. On 10 November 2026 the mobile results pages for "electrician website" in the UK and for "sito web elettricista" in Italy both showed an AI Overview.
We asked ChatGPT, in Italian, how to build an electrician website that brings in customers. The answer recommends tap-to-call, WhatsApp, areas covered, qualifications and reviews, and cites Google's help pages on local ranking and structured data as sources. No electrician's website among the sources.
An AI cannot read a banner that says "electrical services". Services, towns and accreditation belong in the text, worded the same way on the site and on the Google listing. Local business structured data appears on 4 home pages out of 20 in our sample. Google says there are no additional requirements to appear in AI features in Search beyond SEO best practice: for an electrician, that means plain text about services and areas.
How AI tools choose which local businesses to mention is in our guide to local AI visibility. Reviews and listing category matter here too: see the guides on how to get Google reviews and Google Business Profile categories.
Electrician website: frequently asked questions
Yes. Regulation 6 of the Electronic Commerce (EC Directive) Regulations 2002 asks for the business name, geographic address, contact details including an email address and, for registered companies, the register and registration number. In our Italian sample the equivalent VAT number is missing on 3 home pages out of 20.
Yes. No rule forces it onto the website, but the scheme is what tells a customer you can self-certify the work. One line near the phone number with scheme name and registration number is enough. Only 3 sites out of 20 in our sample mention a qualification.
It depends: for call-out fees and standard jobs yes, because they answer the first question of anyone with a fault; new installations and rewires need a survey. One site out of 20 in our sample publishes prices.
No. The listing brings the emergency call, but someone planning a rewire or an EV charger compares contractors and reads. In our sample 2 listings out of 30 link to a Facebook page instead of a website.
It depends on the model: in Italy from €49 a month on a subscription hosted on the supplier's subdomain, €750 plus VAT for a three-page landing page and €1,900 plus VAT for a bespoke WordPress site, according to published prices checked on 10 November 2026.
Electrician website in short (and the check to do today)
Tap-to-call number, at the top.
Company details and scheme registration on the home page.
One page per job, one per real area.
Calls, WhatsApp and forms tracked separately.
Domain in your name, on auto-renewal.
The check to do today: open your Google listing on your phone and tap "Website". If it opens, look for the number to call, the towns you cover and your scheme registration, scrolling no more than twice. To bring traffic to the site there are Google Ads for electricians and lead generation for electricians.
One last thing that web agencies' pages on electrician websites do not mention: the Google listing outlives the website. When the domain lapses, the map keeps sending customers to that address, and whoever registers it next gets the visits. In our sample it happened to a contractor in Turin, whose listing now leads to a blog about pellets and cats. A renewal reminder costs less than one lost customer.
