The best 20 Software and tools for Lead Generation

How many and which tools are needed to make lead generation efficiently? Unfortunately, there is no univocal answer. It all depends on your business, your target market and your goals.

Nowadays, there are many tools that can help us generate leads, qualify them and segment them to then lead them to conversion. These range from tools that allow us to obtain new contacts and segment them to CRMs that contain all the contacts we have over time with leads in a single platform.

Since these tools cover many categories of use, first of all, we need to start from the type of tool we need.

What is the lead generation?

Lead generation is the process of obtaining information about leads, people interested in our product or service. When we talk about generating leads, in fact, we are referring to collecting contact information.

The collection of information can take place in different ways, for example through a form on our website. As we will see later, there are inbound and outbound systems for collecting leads.

What is lead generation for?

Obtaining new leads is essential for the growth of a company. What is even more important, however, is being able to obtain qualified leads, that is, people who are close to our ideal customer and who will therefore be more likely to purchase.

Through a well-structured lead generation strategy, it is possible to improve the conversion rate.

How the lead generation process works

We talked about lead acquisition and qualified leads. These two aspects already allow us to understand that the lead generation process is not made up of a single phase. It is important, in fact, to understand that lead generation is a complex strategy composed of multiple steps and that it also often requires action on multiple different channels.

As an example, we said that one of the ways to generate leads is to collect contact information with a form. In this scenario, however, some important elements are missing:

• How do people reach the form?
• How do we reach people to let them know to fill out the form?

These are just some of the questions we should ask ourselves in the phase preceding the implementation of a lead generation system.

In the next phase, after obtaining the lead data, there are still other aspects to consider:

• How do I collect the data obtained?
• How do I distinguish one lead from another and assign a score?

This hypothetical scenario allows us to understand that lead generation is not just about finding a tool that allows us to obtain new leads, but we must also consider the previous and subsequent phases.

In a lead generation strategy we should in fact consider several steps:

• identification of the target with development of the buyer persona profile;
• implementation of a strategy to attract traffic (SEO, social media, ADS, etc. – in this phase the content marketing strategy will be fundamental);
• lead acquisition system;
• scoring system to qualify leads;
• nurturing strategies;
• conversion;
• analysis of results.

What is a lead generation software

Looking at the multiple steps to take into account in a lead generation strategy, there is not just a single type of tool that can help us throughout the whole process.

In fact, we can consider both the tools that help us obtain inbound contacts, thus transforming interested traffic into leads; and the tools that help us in outbound lead generation that allows us to reach potential customers.

In the first category, inbound, we include, for example, tools that allow us to add a form or a popup on our website to have people leave an e-mail, or widgets for live chats.

In the second category, outbound, there are tools like Leadinfo that allow us to acquire data on our website’s visitors or tools like Hunter that allows us to find company e-mail addresses.

To better understand how these tools work, let’s look at the different types of software.

Types of software for lead generation

All the actions that lead to intercepting the interest of potential customers and that allow us to get in touch with them, fall into the category of lead generation.

In fact, we can define leads as all those who show interest in what we offer (products or services).

Lead generation, however, should not be approached as a strategy to obtain the greatest number of leads possible, but rather a structured strategy that allows us to focus on qualified leads at the same time as acquisition.

In order to do lead generation, it is essential to use the right tools. However, it is difficult to orient oneself in the choice, especially considering that the sales process is not linear and therefore there are many touchpoints to take into account.

To help you identify the best tools, we have grouped them by usage categories.

Before going into detail about the functions of the most complete tools, we want to give you a broader overview of the alternatives on the market.

Software	Category	Plan / Free Trial	Price (starting from)
Leadinfo	Identify site visitors and obtain contact details	✅	€69 per month
Leadfeeder	Identify site visitors and obtain contact details	✅	€99 per month
Leadfinder	Find e-mail contacts	❌	$199 per month
VisitorQueue	Identify site visitors and obtain contact details	❌	$31 per month
Hunter	Find e-mail contacts	✅	€34 per year
Skrapp	Find e-mail contacts (even from LinkedIn)	✅	€30 per month
AeroLeads	Find e-mail contacts (even from LinkedIn)	❌	$39 per month
Datanyze	Find e-mail contacts	✅	$21 per month
ActiveCampaign	E-mail marketing	✅	$15 per month
Mailchimp	E-mail marketing	✅	€12,56 per month
Brevo	E-mail marketing	✅	€6,33 per month
MailerLite	E-mail marketing	✅	$9 per month
Sender	E-mail marketing	✅	$7 per month
GetResponse	E-mail marketing	✅	€13,12 per month
HubSpot	CRM and integrated platform for marketing and sales	✅	€792 per month
Salesflare	CRM for small and medium-sized businesses	❌	€29 per month
Salesforce	CRM and integrated platform for marketing and sales	✅	€25 per month
Klaviyo	CRM and integrated platform for marketing and sales	✅	$45 per month
Zendesk	CRM, customer support platform and live chat	✅	€19 per month
Elementor	Creating Opt-in Pages and Forms for Lead Generation (WordPress Plugin)	✅	€4,99 per month
WPforms	Lead Generation Form Creation (WordPress Plugin)	✅ (WPforms lite)	$49,5 per month
Shopify	Ecommerce creation	✅	€21 per month
Google Forms	Creating forms and quizzes	✅	free
OptinMonster	Lead Generation Form Creation (WordPress Plugin)	❌	$7 per month
ClickFunnels	Sales funnel creation (with integrated page builder)	✅	$81 per month
Funnelkit	Sales funnel creation (with integrated page builder)	❌	$99,5 per month
LeadPages	Creating landing pages with forms or popups for lead generation	✅	$37 per month
LiveChat	Live chat and chatbot on site	✅	$20 per month
Callpage	Call Booking Widget	✅	$31 per month
Limecall	Call Booking Widget	✅	$35 per month
Calendly	Appointment Booking and Scheduling	✅	$10 per month
Doodle	Appointment Booking and Scheduling	✅	€6,95 per month
Zapier	Automations	✅	€19,51 per month
Make	Automations	✅	€9 per month
LinkedIn Sales Navigator	LinkedIn Automations and Contact Identification	✅	€81,32 per month

Now let’s see what the most useful tools are for all of these categories:

• tools to identify visitors and find contact details of decision makers;
• tools to find e-mail contacts (so-called e-mail finders);
• tools to do e-mail marketing;
• CRMs to organize all contacts;
• tools to create forms, opt-in pages, landing pages and entire e-commerce (to generate leads through the website);
• tools for live chat, call booking and planning;
• tools for automation.

As you will see, some of the tools we have selected, such as HubSpot, fall into multiple categories and can therefore be used for multiple purposes.

Software to identify visitors

In the B2B field, qualifying leads is essential. For this purpose, we can use powerful tools that allow us to obtain data from the traffic that arrives on our website.

Let’s see some examples.

Leadinfo

Leadinfo collects a lot of data thanks to an IP intelligence system for traffic identification. Thanks to this tool it will be possible to identify the traffic on the website and trace the contact data.

One of the major strengths of Leadinfo concerns integrations, in fact, the tool has well over 70 native integrations with CRM (such as HubSpot and Salesforce), e-mail marketing tools such as ActiveCampaign, LinkedIn ADS and many others (you can see all the integrations on their site).

Among the functions of Leadinfo we have:

• real-time visitor identification;
• large database with decision maker data;
• lead scoring to automatically segment leads;
• many integrations available;
• recording visitor interactions with the site to better understand behavior and extract actionable data (available only with Scale and Pro plans).

Leadinfo plans and prices

• Starter at €69 / month;
• Scale at €159 / month – in addition to the features of the Starter plan, it includes other integrations (including GA4 and LinkedIn ADS);
• Pro at €359 / month (has more integrations and increases data retention time).

The plans vary based on the amount of native integrations available, and the Scale and Pro plans allow you to retain visitor behavior tracking data for longer (7 and 14 days, respectively).

The cost also varies based on the number of companies you want to identify. However, it is also possible to start with a free plan and then receive a personalized cost estimate.

Leadfeeder

Among the most used tools to identify traffic to your website, there is Leadfeeder. The tool works like this:

• through a script it performs tracking on the site and identifies companies that visit it;
• it allows us to access contact data of the companies;
• it integrates with CRMs to allow us to contact qualified leads.

Another interesting feature is the ability to segment leads based on different parameters such as the number of employees in the company and the industry. It also helps us in lead scoring by allowing us to assign a score based on activities and engagement while browsing our website.

The main functions of Leadfeeder are:

• identify site visitors and allow us to obtain contact information;
• track visitor activity on our site;
• CRM integration.

Leadfeeder plans and prices

• free plan with up to 100 identified companies – ideal for trying the tool;
• paid plan at €99 per month with annual subscription.

Software to find e-mail contacts

There are several tools that help us find contact information and, in particular, prospect e-mails. Let’s look at some of the most used.

Hunter

Hunter also uses AI to verify and add details to each contact. This tool allows you to find contacts by company name or website. One of the most interesting features is that it provides an e-mail verification score to help us understand if our e-mails will be delivered correctly to their destination.

Hunter plans and prices

• Free – with limited features on a monthly basis;
• Starter from €34 per year;
• Growth from €104 per year;
• Scale from €209 per year;

Depending on the plan you choose, you will have a variable number of searches and checks available.

Skrapp

Among the tools to find e-mails of potential leads, there is Skrapp. This tool is especially useful for finding contacts through LinkedIn. It provides us with verified e-mails that come from LinkedIn, (including Sales Navigator) as well as other contacts stored in their database.

Again, like other tools, it allows us to verify e-mails to see if the addresses are still valid.

Skrapp plans and prices

• Free plan with up to 100 research credits and 200 verification credits;
• Starter from €30 / month;
• Seeker from €75 / month;
• Enterprise from €140 / month.

Plans vary in features and credits available for e-mail search and verification. For example, the free version does not allow you to find e-mails from Sales Navigator profiles.

Leadfinder

Among the tools for identifying leads and collecting e-mails, there is Leadfinder. With this tool we can have access to a vast database of data (with over 300 million verified companies). Like other tools of this type, Leadfinder also has an e-mail validation system that helps us verify addresses before sending.

Leadfinder also allows you to search for e-mail addresses from a list of websites using the website crawler function.

Leadfinder plans and prices

Leadfinder monthly licenses are as follows:

• Growth from $199/month – does not include E-mail validator, website crawler and map extractor;
• Pro from $299/month does not include map extractor;
• Enterprise from $399/month – includes all features.

Software for e-mail marketing

Today there are several tools focused on e-mail marketing. These tools are increasingly complete and allow us not only to create customized e-mails and send them, but also to do advanced audience segmentation and send different types of e-mails (from newsletters to sales e-mails).

Let’s see the most used ones.

ActiveCampaign

ActiveCampaign is one of the most used e-mail marketing tools, although it is actually a more complex platform and can be used as a CRM and for automations.

As for e-mails, this tool allows us advanced and easy customization thanks to a drag & drop editor and ready-made templates.

Among the most useful functions we have the possibility to monitor the deliverability of e-mails and take advantage of automations (even with AI). The presence of basic automations to start from, moreover, helps a lot even those who approach the use of these systems for the first time.

ActiveCampaign plans and prices

• Starter from $15/month;
• Plus from $49/month;
• Pro from $79/month;
• Enterprise from $145/month.

Depending on the plan, there are limits on sending e-mails and automations. For example, the Starter plan only has 5 actions per automation. Integrations with some CRMs (such as Saleforce) are reserved for the Enterprise plan only.

Mailchimp

Just like ActiveCampaign, Mailchimp also allows us to integrate e-mail marketing and automations. In addition, the platform is also useful for structuring SMS campaigns.

Starting from a ready-made template, we can customize e-mails and create campaigns with A/B tests to test different combinations (for example, by varying the subject or body of the e-mail).

One of the interesting features of Mailchimp is segmentation that can also be done based on user behavior on our site or their interactions with e-mail campaigns (a feature available only on the standard and premium plans).

Mailchimp plans and prices

• Free plan;
• Essentials starting at €12.56 / month;
• Standard starting at €19.33 / month, up to 6000 e-mails and 500 contacts;
• Premium starting at €338.23 / month up to 150,000 e-mails and 10,000 contacts.

Standard and Premium plans also include a personalized onboarding consultation. You can increase the number of contacts and sendings and get a plan with customized costs.

CRM

In B2B, CRMs (Customer Relationship Management) are essential to accurately track all the data for each lead. With a CRM, you can correctly segment contacts, obtain reports and make predictions about future purchasing behavior. Let’s look at some of the most used CRMs.

HubSpot

HubSpot is a complete platform that offers solutions for lead generation, contact organization and analysis.

One of HubSpot’s solutions is a CRM supported by the implementation of AI. This tool allows us to unify all customer information and make very advanced segmentation that we can then use for automations.

This tool connects to the Marketing Hub, a centralized platform with features ranging from e-mail marketing to analytics, including landing page creation, automation tools, and social integrations.

HubSpot Marketing Hub plans and prices

• Professional from €792 / month
• Enterprise from €3,300 / month.

Salesflare

Salesflare is a CRM designed for small and medium-sized businesses. It has the advantage of integrating more functions and simplifying management.

In particular:

• allows you to create a sales pipeline to follow the process step by step;
• integrates e-mail follow-ups;
• integrates with LinkedIn and also allows you to find e-mail addresses of potential leads.

Salesflare plans and prices

• Growth from €29 / month;
• Pro from €49 / month
• Enterprise from €99 / month.

The Growth and Pro plans have limited e-mail search credits. The Enterprise plan also gets data migration as well as a consultation to set up and use the tool.

Klaviyo

Klaviyo is a CRM focused on B2C sales. This complete platform includes marketing tools (including managing and sending e-mail and SMS campaigns); a system for managing existing customers (the customer hub specifically to be integrated into Shopify) and ticketing to manage requests; and advanced reporting and analytics tools.

Klaviyo plans and prices

• Free: A free plan limited to 250 profiles.
• E-mail: Starting at $45/month with integrations available.
• E-mail + SMS: Starting at $60/month, includes more e-mail and SMS credits and advanced segmentation features.

To the plans mentioned above, you can also add analysis tools starting from $100 per month. Prices vary based on the number of profiles we want to manage.

Software to create forms and landing pages

This category includes all the tools that allow us to create opt-in pages and forms with which to generate leads.

This category of tools is very broad and ranges from tools linked to specific CMS, for example:

• Elementor, a WordPress page builder that allows us to easily create forms and all the design of the website pages;
• WPForms and OptinMonster, examples of WordPress plugins for creating forms or popups for requesting contact information.
• Shopify, a platform for creating eCommerce.

In addition to these, there are also stand-alone tools such as Google Forms and ClickFunnels.

Let’s take a closer look at some examples of this category.

Elementor

Elementor is not just a simple tool for creating lead collection forms, but a real page builder that can be used to customize the look of a WordPress site. Unlike a theme, a page builder allows you to modify all the elements of the site and create complex pages very easily thanks to drag & drop.

One of the great advantages of Elementor is the availability of a library of templates to customize. Thanks to ready-made elements, you can create, for example, a popup for collecting contact data.

Elementor plans and prices

• Free Elementor plugin (limited features);
• Essential from €4.99 / month;
• Advanced Solo from €6.99 / month.

Then there are the Advanced and Expert licenses that allow you to use the plugin on multiple websites, up to 3 and up to 25 respectively.

Shopify

For the creation of eCommerce, Shopify is one of the most used platforms. On a global basis, after WooCommerce (39.05%), Shopify is in the top positions for use (10.56%). (Ecommerce platform usage data 2024 – Statista).

Shopify allows us to create an ecommerce site using a simplified builder, furthermore, being a platform focused on the creation of ecommerce, it already has all the integrated functions both to launch a completely online business and to integrate in-store sales (it also offers a POS system).

Among other tools, Shopify can be extended with numerous integrated apps such as Shopify Forms which allows us to create forms to integrate on our store and directly segment customers.

Shopify plans and prices

You can subscribe to Shopify on a monthly or annual basis, these are the starting prices for the annual plans:

• Basic from €21 per month;
• Shopify from €59 per month;
• Advanced at €289 per month;
• Plus at €2,300 per month.

Depending on the plan, different fees apply to receive card payments, and global selling on different markets (with the possibility of adding more than 3 markets) is available starting from the Advanced plan.

Google Forms

Among the stand-alone tools that we can use to create forms and quizzes, there is Google Forms. The Google tool can be used for free and allows us to create forms with different questions or real quizzes.

We can use this tool both to create forms to collect leads and to make quizzes to qualify and segment leads.

Compared to the tools we saw before, for example Elementor or Shopify, in this case Google Forms is specific only for the creation of forms and does not allow us to create an entire website.

Google Forms plans and prices

Google Forms is free and has no paid plans.

ClickFunnels

One of the features of ClickFunnels is the ability to create a landing page and integrate it into the sales funnel in just a few clicks.

Compared to the solutions we talked about before, with ClickFunnels it is possible to create a landing page directly within the tool thanks to a dedicated page builder.

In addition to this, the tool is mainly used to structure a sales funnel. It also provides us with e-mail marketing and A/B test tools.

ClickFunnels plans and prices

• Startup from $81 / month – with 3 workspaces and max 3 users in the team;
• Pro from $248 / month with 10 workspaces and max 10 users in the team.

Live Chat & Calling Software

To generate leads, live chats (usually found at the bottom right of websites) and the ability to book an appointment for a callback are very useful.

There are several tools that allow us to insert widgets on the website to show a chat or to allow you to book an appointment or a phone call.

Some examples:

• Zendesk – with chatbot function and canned responses;
• LiveChat – chatbot with programmable responses;
• Callpage – allows you to show a popup or widget to book a call;
• Limecall – to organize callbacks with the ability to record calls and forward them;
• Calendly – is a calendar tool useful for scheduling a call or a meeting.

Zendesk

Zendesk is one of the most used platforms for customer support. You can use it to integrate a quick messaging system directly into your website.

Having such a system can encourage visitors to get in touch. Also, a great advantage of this tool is the ability to set up integrations or chatbots to provide quick answers to frequently asked questions.

Zendesk plans and prices

• Support Team from €19 per month (per single agent);
• Suite Team from €55 per month (per single agent);
• Suite Professional from €115 per month (per single agent);
• Suite Enterprise on request.

Depending on the plan, you can use AI-based chatbots (available starting with the Suite Team plan), as well as other features such as the ability to create and manage tutorials (both for the company – internal – and for customers).

LiveChat

Among the tools for integrating chat on the site, it is worth mentioning LiveChat. With this tool we can create a widget that displays a chat on the website. One of the most interesting features is the possibility of integrating a chatbot and using AI to answer the most frequently asked questions.

LiveChat has numerous integrations including: WhatsApp Business and instant translation systems. It also integrates with Shopify, BigCommerce and other CMS including Squarespace.

LiveChat plans and prices

LiveChat has several plans:

• Starter from $20/month;
• Team from $41/month;
• Business from $59/month;
• Enterprise on request.

Depending on the plan, you can get more integrations, for example, AI-powered chat analytics and summary are available with higher plans like Business. Also, some features like the chatbot are billed separately and start at $52 per month.

Calendly

In addition to the tools to add widgets to our site, it can also be very useful to integrate tools for booking appointments.

Calendly is a tool that falls into this category and that we can use, for example, to schedule phone calls or pre-sales meetings. With this tool we can:

• define our availability on the calendar;
• synchronize different calendars (for example Google Calendar or Outlook);
• connect video calling applications such as Micosoft Teams and Google Meet;
• easily share the link to our Calendly.

Calendly plans and prices

There are several Calendly plans:

• Free, allows you to connect 1 single calendar and create only one type of events;
• Standard from $10 per person per month, with unlimited events and the ability to connect multiple calendars as well as integrations with Hubspot, etc.;
• Teams from $16 per person per month – ideal for integrating with Salsefrce, Hubspot and accessing advanced features.
• Enterprise tailored from $15,000 per year.

Tools for automation

Automation tools are essential both for making different tools communicate with each other and for speeding up daily operations.

This type of tools is also essential for lead generation. Let’s see some practical examples of tools that can help us for this purpose.

Zapier

When it comes to integrations and automations, Zapier is the undisputed leader. Simply put, Zapier is the tool that allows multiple tools to communicate with each other and thanks to which we can create an entire workflow of actions.

To give a practical example for lead generation, with Zapier we can connect a series of actions:

• a person fills out a contact form;
• the information is stored;
• based on the information collected the lead is added to the CRM as qualified or unqualified;
• a sequence of e-mails is sent to qualified leads in response to a certain trigger or after a certain period of time.

In this image you can see an example of a workflow that can be created by connecting different tools thanks to Zapier.

In addition to Zaps automations, Zapier also offers systems for creating workflows in databases (Tables) and in web pages or apps (Interfaces).

Zapier plans and prices

These are the Zaps automation plans:

• Free, limited to 100 tasks per month;
• Professional, from €19.51 per month (for a single user);
• Team, from €67.33 per month, ideal for working in a group of up to 25 users;
• Enterprise, with prices on request, without limits on tasks and users.

Not all integrations are available in the free plan, you can see the list of premium apps available only from the Professional plan.

Make

Make is a tool very similar to Zapier that allows us to create automation flows in a simplified way. It is possible to start from predefined templates that help us to structure an even more complex flow.

As regards lead generation, with Make we can for example:

• acquire leads via Facebook and send them to our CRM;
• before sending, do a check so as not to have duplicate leads.

This is just one example of the kind of automations you can create using Make.

Make plans and prices

Make offers different licenses on a monthly and annual basis, here are the prices for annual licenses:

• Free, with a limit of 1,000 operations per month; core, from $9 per month, up to 10,000 operations;
• Pro, from $16 per month, up to 10,000 operations – includes more features such as custom variables;
• Teams from $29 per month, up to 10,000 operations – ideal for collaborating in teams;
• Enterprise – on demand, with advanced automation and security features.

LinkedIn Sales Navigator

To find qualified leads through LinkedIn, the Sales Navigator tool is ideal. With this tool, you can do advanced searches based on features of decision makers, such as their current role or demographic data.

Thanks to the AI-supported features, this tool allows us to obtain summary data on potential leads. One of the notable features of the tool is the integration with CRMs, which is essential to transfer the obtained data into our contact management system.

LinkedIn Sales Navigator plans and prices

• LinkedIn Sales Navigator Core starts at $81.32 per month;
• Sales Navigator Advanced starts at $137.24 per month;
• Typically, plans come with a one-month free trial that you can use before upgrading to a paid plan.

Lead Generation Tools Features

The lead generation software we have seen has various functions that can help us in our lead acquisition strategy. Here are some of the main functions.

Lead acquisition: with the tools we can create forms, landing pages, chatbots and phone booking widgets. All these different tools allow us to collect contact data that are voluntarily left by interested customers.

Lead qualification: with lead intelligence tools such as Leadinfo, together with analytics tools on our website, we can trace the traffic on our site and obtain relevant data and contact information. These tools are essential to obtain data on the different decision makers involved.

Lead scoring and segmentation: many tools such as CRMs have integrated lead scoring systems that help us assign a score to leads based on the type and number of interactions. In addition, through surveys we can also further qualify our leads for example based on demographic data or interests.

Lead nurturing: collecting leads is just one of the steps in which lead generation tools can help us. Many of these tools, such as ActiveCampaign, allow us to create nurturing campaigns to strengthen relationships with our leads and increase the level of engagement.

Management and automation: tools like Salesflare allow us to create sales pipelines that help us follow the lead conversion process step by step. Furthermore, with tools like Zapier we can make different tools communicate with each other, for example by integrating new leads more easily into our CRM.

Advantages of Lead Generation Tools

When we talk about lead generation, especially in the B2B field, it is essential to acquire detailed information about leads and qualify them correctly.

Lead generation tools help us improve this process and make it more efficient.

The main advantages are:

• time saving – the tools use automatic systems that allow us to qualify leads, transfer information from one tool to another or launch automatic e-mail campaigns. Taking advantage of automation allows us to save time, increase efficiency and avoid errors.
• obtain detailed insights – thanks to the data analysis that we can perform with the tools, we can segment leads in a more granular way and evaluate the effectiveness of our campaigns and lead capture systems.
• attract qualified leads – having more information about site visitors, for example through lead intelligence systems, allows us to understand which leads are truly qualified.

How to choose lead generation tools

In this article we have seen some of the most used tools that can help us in our lead generation strategy. But how do we choose?

There are some fundamental factors to take into consideration:

• Type of tool: we have seen that there are systems for inbound lead generation, that is, they help us obtain contact information on the traffic we already have. On the other hand, we have outbound lead generation techniques with which we can actively search for interested leads. Understanding which strategy to focus on is the first step in choosing the right tool.
• Availability of integrations: when we choose a tool, we must ensure that there is the possibility of integrating it with the other tools we already use. For example, if we create a form to collect contacts, we must ensure that this system communicates with our CRM. When choosing tools, we must therefore consider integrations with other tools. For this purpose, tools such as Zapier come to our aid, creating an integration between tools.
• Availability of automations: one of the reasons for adopting a new tool is to save time. When choosing, we must therefore consider the tool that allows us to automate the greatest number of processes to allow us to have more time available to study the strategy.
• Cost-benefit ratio: when adopting a tool, we must consider the recurring costs for maintenance in relation to our budget. Therefore, a careful analysis is needed also in function of the goals we want to achieve.

Frequently Asked Questions about Lead Generation Tools

What is lead generation in B2B and what is it for?

A lead generation strategy is essential in the B2B sector because it allows you to connect with potential customers and qualify them so that you can focus your efforts only on the most qualified leads.

Lead Generation Software: Free or Paid?

When choosing a lead generation tool, you need to consider your budget. Many tools offer free or trial versions with major limitations (for example, among the tools we have seen, most offer a free plan or a free trial before purchasing).

Depending on your needs and goals, some tools may be sufficient even in the free version. However, if you want to take full advantage of the features, you can consider purchasing a paid plan that reflects your needs.

How do lead generation tools work?

In the category of tools that help us generate leads, as we have seen, there are many tools with different functions.

We start from the tools that allow us to create landing pages, up to those that help us find company e-mails or create chatbots on our website.

Are lead generation tools essential for a business?

To acquire and qualify leads, you need an automatic and integrated system. These tools help us collect contact data, score leads and contact them in a personalized way based on their score.

How to choose the ideal lead generation tools?

When choosing a lead generation tool we should consider these features:

• ability to create lead collection systems (e.g. landing pages or forms);
• lead segmentation;
• sending e-mails;
• integration with other tools such as CRMs.

We also need to consider the cost-benefit ratio based on our budget.

Visilay can help you with your lead generation strategy

Lead generation means having a well-defined strategy that allows us to use the right tools to intercept leads. We have shown you several tools that you can integrate into your strategy, many of which we use daily with our clients.

Choosing the tools to adopt is just one of the steps to take to reach your destination and, therefore, be able to obtain truly qualified leads. We at Visilay can help you define your lead generation strategy, also supporting you in choosing the tools based on the study of the reference market and the definition of your goals.