AI marketing statistics at a glance
- AI marketing is growing fast: it reached $47.32 billion in 2025 and is expected to pass $107 billion by 2028.
- Adoption is widespread: 88% of marketers use AI every day and 92% of companies plan to invest in it soon.
- Marketers are seeing results: 93% produce content faster and 81% report higher brand awareness and sales thanks to AI.
- AI is reshaping marketing roles, moving 75% of staff work towards strategy, while raising concerns about privacy and cost.
- AI gives companies an edge by improving personalisation, efficiency and long-term marketing performance.
AI marketing statistics show how far artificial intelligence has really been adopted in marketing services and what effect it is having, while SEO statistics measure what happens inside the search results. Since the AI boom of 2023, digital marketing has been one of the sectors most affected.
AI lets marketers simplify content production, improve personalisation across marketing channels and get more done in less time. Below we go through the top 50 AI marketing statistics to help you stay ahead of the competition in 2025 and beyond.
In this guide:
- AI marketing growth statistics
- AI adoption in marketing statistics for 2025
- Key benefits of AI in marketing: statistics
- Predictions and future trends in AI marketing (2025 and beyond)
- General AI usage statistics
- FAQs on AI marketing statistics
AI marketing growth statistics
One of the main trends in AI in marketing is its steady growth and adoption. Here are the AI marketing growth statistics worth knowing for 2025 and beyond:
| Key statistics | |
| AI in the marketing industry will be worth $47.32 billion in 2025, up from $12.05 billion in 2020. | Source |
| Global AI marketing revenue is estimated to reach more than $107.5 billion by 2028. | Source |
| The global AI marketing sector is forecast to grow at a compound annual growth rate (CAGR) of 36.6% between 2024 and 2030. | Source |
| The global generative AI market is valued at $62.75 billion in 2025 and is expected to grow to $356.05 billion by 2030, a CAGR of 41.52%. | Source |
AI adoption in marketing statistics for 2025
Marketers around the world are adopting, or planning to adopt, AI to create content and to automate repetitive marketing tasks. These AI marketing statistics show the rate of AI adoption in digital marketing:
| Key statistics | |
| 92% of companies plan to invest in generative AI tools over the next three years. | Source |
| 91.5% of leading global companies such as Google, Pfizer, CVS Health and General Motors have invested in AI technologies. | Source |
| 88% of digital marketers use AI in their day-to-day work. | Source |
| 70% of marketers say their employer does not provide training on generative AI. | Source |
| 69% of marketers are positive about AI adoption and its effect on their work. | Source |
| 56% of marketers say their company currently uses AI. | Source |
| 54% of marketers believe generative AI training is needed to adopt AI successfully in their marketing role. | Source |
| 50% of companies already use AI. | Source |
| 43% of marketing organisations are at the experimentation stage with AI. | Source |
| 43% of marketers using AI admit they do not know how to get the most value out of it. | Source |
| 39% of marketers admit they do not know how to use generative AI safely. | Source |
| 29% of the companies surveyed plan to adopt AI in the future. | Source |
| 11.5% of companies have not yet started using AI. | Source |
| 9.5% of the companies surveyed do not plan to use AI. | Source |
| Only 1% of companies that have invested in generative AI have recouped the full investment. | Source |
| Employees are three times more likely than executives to be using generative AI for at least a third of their work. | Source |
| Millennials are 1.4 times more likely than other age groups to report familiarity with generative AI tools. | Source |
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Key benefits of AI in marketing: statistics
Using AI in marketing brings companies a number of benefits. These are some of the main ones:
| Key statistics | |
| 93% of marketers use AI to generate content faster, 81% use it to uncover insights and 90% use it to make decisions faster. | Source |
| 83% of marketers say AI frees up their time, so they can focus on the more strategic or creative parts of their role. | Source |
| 81% of digital marketers say AI increases brand awareness and sales. | Source |
| 75% of US marketers say AI helps companies cut costs. | Source |
| 74% of US marketers say AI helps them enjoy their work more and exceed campaign targets. | Source |
| 69% of digital marketing managers are positive about the effect of AI on their work, and many companies agree that it widens the scope of their marketers' current roles. | Source |
| 51% of digital marketers use generative AI tools to optimise content on their websites and social media pages. | Source |
| 41% of companies say the main benefit of AI is a better customer experience. | Source |
| 16% of US Millennials and Gen Z find social media images created with generative AI very appealing when shared by brands and advertisers. | Source |
| 12% of Americans aged 18 to 34 say these AI-generated images are appealing when shared on social media by influencers. | Source |
Predictions and future trends in AI marketing (2025 and beyond)
Generative AI holds a lot of promise for businesses. These AI marketing trends and statistics show how AI can bring better results and revenue to your company:
| Key statistics | |
| Almost 90% of Fortune 1000 companies are increasing their AI investment because of its expected economic value. | Source |
| Companies using AI in their marketing will move 75% of their staff's activities from production to more strategic work. | Source |
| 49.5% of companies implementing AI have concerns about data privacy or ethics. | Source |
| 43% of companies are put off by inaccuracies or bias in AI-generated content. | Source |
| 35% of organisations are worried about the costs of using AI tools. | Source |
| In 2025, 30% of outbound marketing messages from large organisations will be generated with AI. | Source |
| A McKinsey report finds that by 2030 30% of hours worked could be automated with AI. | Source |
| A McKinsey report finds that by 2030 30% of hours worked could be automated with AI. | Source |
| 30% of marketing and advertising professionals in Europe, South America and North America see generative AI as a risk to brand safety and a source of misinformation. | Source |
| By 2030 there will be a further 12 million occupational transitions, and lower-wage workers will be up to 14 times more likely to need to change jobs than higher-wage workers. | Source |
| Despite growing adoption, the US Equal Employment Opportunity Commission is concerned that relying too heavily on AI could lead to discriminatory hiring practices, exposing companies to legal, reputational and financial risk. | Source |
General AI usage statistics
These further AI statistics describe the many other ways companies are adopting AI beyond marketing:
| Key statistics | |
| 85% of business leaders believe AI will help them gain and keep a competitive advantage. | Source |
| 74% of leading performance agencies are more likely to use machine learning to process data signals and better understand consumer intent. | Source |
| According to 56% of respondents, customer service is still the most common use of AI in business. | Source |
| 50% of leading performance agencies using AI have been able to reallocate 30% of their time to more strategic work. | Source |
| In a recent survey, 50% of respondents from the US, UK, Canada and India said ad targeting is one of the main applications of AI. | Source |
| 45% of the growth in enterprise AI adoption can be attributed to advances in AI tools. | Source |
| 42% of companies use AI tools to automate key processes and keep costs down. | Source |
| By 2027, 42% of business tasks will be automated, and 44% of workers' skills will be disrupted within five years. | Source |
| 35% of 2,500 CEOs say AI will drive the need to upskill and reskill employees. | Source |
| Marketing leaders are twice as likely as mainstream marketers to say their organisation is adopting automation and machine learning technologies. | Source |
More marketing statistics: AI SEO statistics
FAQs on AI marketing statistics
Here are answers to some of the most common questions about AI in marketing.
How effective is AI in marketing?
AI has improved marketing considerably by extending predictive analytics, which picks out trends, customer preferences and opportunities that make campaigns perform better. According to AI marketing statistics, marketers also use AI for content creation, personalisation and ad targeting.
How big is AI in the marketing market?
The AI in marketing market is valued at $47.32 billion in 2025 and is forecast to grow at a CAGR of 36.6%, reaching $107.5 billion by 2028. This growth points to a shift towards personalisation and data-driven marketing strategies.
How many companies use AI?
50% of the companies surveyed already use AI, 29% plan to invest in AI technologies in the near future and only 9.5% of the organisations surveyed have no plans to adopt AI.
Over the next decade, more and more companies will bring AI into their marketing and other processes to keep up with competitors and improve productivity and efficiency.
How does AI affect marketing?
AI has had a positive effect on marketing by automating repetitive tasks, speeding up content creation, improving the customer experience and sharpening personalisation and targeting. On the other hand, relying on AI too much can lead to unoriginal content, a loss of the human touch and data privacy problems.
Put AI to work in your marketing with us
These statistics show that AI is changing the sector quickly and that companies that wait risk falling behind. Now is the time to start adopting AI technologies and keep up with the trends and tools that are shaping the industry.
An AI-driven SEO service is the natural step for companies that want to use AI in their marketing to increase brand visibility. At Visilay we help companies optimise their online presence for search everywhere, including social media and generative AI platforms.
We help you keep pace with search trends and build marketing that lasts. Get in touch today to find out more about our AI-driven digital marketing services.
