{"id":4460,"date":"2024-12-07T17:53:15","date_gmt":"2024-12-07T17:53:15","guid":{"rendered":"https:\/\/www.visilay.com\/?page_id=4460"},"modified":"2026-09-26T10:22:20","modified_gmt":"2026-09-26T10:22:20","slug":"contesini","status":"publish","type":"page","link":"https:\/\/www.visilay.com\/it\/progetti\/contesini\/","title":{"rendered":"Contesini Consulenze"},"content":{"rendered":"<style>.vs-cs{ --v-purple:#7233EC; --v-purple-50:#F1E3FD; --v-purple-100:#E3D6FB; --v-purple-200:#C7ADF7; --v-purple-300:#AA85F4; --v-purple-600:#5B29BD; --v-purple-850:#220F47; --v-navy:#000034; --v-navy-soft:#1B1B4F; --v-teal:#00897B; --v-teal-soft:#DEF1EE; --v-orange:#E8710A; --v-bg-tint:#F0F6FD; --v-text-muted:#5A5A78; --v-border:#E2E6F0; --v-border-strong:#CDD3E3; --v-r-md:12px; --v-r-lg:16px; --v-r-xl:20px; --v-r-pill:999px; --v-sh-sm:0 2px 12px rgba(0,0,52,.07); --v-sh-md:0 12px 32px rgba(0,0,52,.10); --v-sh-lg:0 26px 60px rgba(0,0,52,.14); --v-font:'Lato',system-ui,-apple-system,sans-serif; } .vs-cs *{box-sizing:border-box;} .vs-cs{font-family:var(--v-font);color:var(--v-navy);font-size:18px;line-height:1.6;-webkit-font-smoothing:antialiased;} .vs-cs .wrap{max-width:1120px;margin:0 auto;padding:0 24px;} .vs-cs .narrow{max-width:790px;} .vs-cs section{padding:96px 0;} .vs-cs .tint{background:var(--v-bg-tint);} .vs-cs h1,.vs-cs h2,.vs-cs h3,.vs-cs h4{margin:0;letter-spacing:-.02em;} .vs-cs h2{font-weight:900;font-size:34px;line-height:1.18;letter-spacing:-.015em;color:var(--v-navy);} .vs-cs h3{font-weight:700;font-size:22px;color:var(--v-navy);} .vs-cs p{margin:0 0 18px;} .vs-cs a{color:var(--v-purple-600);} .vs-cs .eyebrow{font-weight:900;font-size:13px;text-transform:uppercase; 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Prima del progetto, quegli sportelli erano l'unico canale di acquisizione.<\/p>\n<p>Il flusso di persone allo sportello cambia con le stagioni e con le abitudini di chi passa in centro. Nei mesi lenti le vendite calavano, e non c'era nessun canale che portasse richieste in modo costante. Google Ads non era mai stato usato.<\/p>\n<\/div>\n<div class=\"wrap narrow\">\n<div class=\"probs\">\n<div class=\"prob\">\n<div class=\"n\">01<\/div>\n<div>\n<h3>Nessun processo di lead generation<\/h3>\n<p>Senza un canale strutturato, l'azienda dipendeva da chi entrava allo sportello. Risultati altalenanti e nessuna possibilit\u00e0 di programmare le vendite.<\/p>\n<\/div>\n<\/div>\n<div class=\"prob\">\n<div class=\"n\">02<\/div>\n<div>\n<h3>Una landing page che non convertiva<\/h3>\n<p>Chi arrivava sul sito non trovava le informazioni essenziali e abbandonava prima di chiedere un contatto: problemi di esperienza d'uso sia nella ricerca delle informazioni sia nel form.<\/p>\n<\/div>\n<\/div>\n<div class=\"prob\">\n<div class=\"n\">03<\/div>\n<div>\n<h3>Niente da misurare<\/h3>\n<p>Nessun tracciamento delle conversioni, nessun evento in Google Analytics. Qualsiasi campagna sarebbe partita alla cieca.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"callout\">\n<div class=\"q\">Costruire da zero ha un vantaggio: si pu\u00f2 fare tutto nell'ordine giusto.<\/div>\n<p style=\"margin-top:14px\">Prima la landing page e il tracciamento, poi le campagne. Con questo ordine il cliente ha ottenuto un ritorno positivo gi\u00e0 nelle prime settimane.<\/p>\n<\/div>\n<dl class=\"facts\">\n<div>\n<dt>Cliente<\/dt>\n<dd>Contesini Consulenze<\/dd>\n<\/div>\n<div>\n<dt>Settore<\/dt>\n<dd>Consulenza energia elettrica e gas<\/dd>\n<\/div>\n<div>\n<dt>Periodo<\/dt>\n<dd>Da settembre 2023 a marzo 2024<\/dd>\n<\/div>\n<div>\n<dt>Servizi<\/dt>\n<dd>Google Ads, landing page, tracciamento<\/dd>\n<\/div>\n<\/dl>\n<\/div>\n<\/section>\n<section class=\"tint\">\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\">Il lavoro<\/div>\n<h2>Cosa abbiamo fatto, in quest'ordine<\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">Un progetto locale con budget contenuto non perdona sprechi: ogni euro deve arrivare a una persona della zona che sta davvero cercando un'offerta.<\/p>\n<\/div>\n<div class=\"wrap\">\n<div class=\"steps\">\n<div class=\"step\">\n<div class=\"n\">01<\/div>\n<h3>Analisi dell'esperienza utente<\/h3>\n<p>Abbiamo studiato il comportamento di chi arrivava sul sito per individuare i colli di bottiglia del percorso di contatto, dalla ricerca delle informazioni al form.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"n\">02<\/div>\n<h3>Nuova landing page<\/h3>\n<p>Un sito intuitivo, pensato per lo smartphone, con un percorso di contatto chiaro: la persona capisce subito l'offerta e come chiedere un preventivo.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"n\">03<\/div>\n<h3>Tracciamento con Google Tag Manager e GA4<\/h3>\n<p>Eventi personalizzati su Tag Manager, conversioni configurate su Google Analytics 4 e Google Ads, cos\u00ec ogni richiesta \u00e8 misurata e attribuita alla campagna che l'ha generata.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"n\">04<\/div>\n<h3>Campagne Performance Max localizzate<\/h3>\n<p>Campagne concentrate sul territorio delle due agenzie, con strategie di smart bidding sulle conversioni tracciate per massimizzare le richieste a parit\u00e0 di budget.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\">I risultati<\/div>\n<h2>299 richieste in sette mesi, due su tre diventano opportunit\u00e0<\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">I valori si riferiscono al periodo settembre 2023 - marzo 2024.<\/p>\n<\/div>\n<div class=\"wrap\">\n<div class=\"tablewrap\">\n<table>\n<thead>\n<tr>\n<th>Indicatore<\/th>\n<th>Valore<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Richieste di contatto generate<\/td>\n<td>299<\/td>\n<\/tr>\n<tr>\n<td>Costo per richiesta<\/td>\n<td>7,20 \u20ac<\/td>\n<\/tr>\n<tr class=\"hi\">\n<td>Richieste che diventano opportunit\u00e0 commerciali<\/td>\n<td>68%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"muted\" style=\"margin-top:18px\">Il 68% \u00e8 la quota di richieste che la rete commerciale ha giudicato lavorabili. Su un servizio locale come la consulenza energetica, la qualit\u00e0 del contatto conta pi\u00f9 del volume: un lead a 7 \u20ac che non \u00e8 della zona non vale niente.<\/p>\n<\/div>\n<\/section>\n<section class=\"dark\">\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\" style=\"color:var(--v-purple-300)\">Da portarsi a casa<\/div>\n<h2>Cosa faremmo su un'attivit\u00e0 locale come la tua<\/h2>\n<\/div>\n<div class=\"wrap\">\n<div class=\"tk\">\n<div>\n<h3>Prima la pagina, poi il traffico<\/h3>\n<p>Portare visite su una landing page che non converte \u00e8 il modo pi\u00f9 rapido per concludere che Google Ads non funziona.<\/p>\n<\/div>\n<div>\n<h3>Misurare dal primo giorno<\/h3>\n<p>Senza conversioni tracciate non si pu\u00f2 ottimizzare e non si pu\u00f2 dire al cliente cosa ha comprato con il suo budget.<\/p>\n<\/div>\n<div>\n<h3>Restare sul territorio<\/h3>\n<p>Una campagna locale vive di esclusioni geografiche: ogni clic da fuori zona \u00e8 un clic sprecato.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"consulenza\">\n<div class=\"wrap\">\n<div class=\"cta\">\n<h2>Anche la tua attivit\u00e0 dipende da chi entra dalla porta?<\/h2>\n<p style=\"margin-top:24px\">Vendite che seguono le stagioni, nessun canale che porti richieste in modo costante, un sito che non converte. Se leggendo questa pagina hai riconosciuto la tua situazione, costruire da zero \u00e8 pi\u00f9 semplice di quanto immagini.<\/p>\n<p>In 30 minuti guardiamo insieme il tuo sito e, se ce l'hai, il tuo account Google Ads. Ti daremo dei suggerimenti gi\u00e0 utilizzabili per iniziare a generare richieste.<\/p>\n<div class=\"btns\"><a class=\"v-btn v-btn-accent\" href=\"https:\/\/www.visilay.com\/it\/contatti\/\">Prenota una consulenza strategica<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<section class=\"vl-section vs-related\">\n<div class=\"vl-container\">\n<div class=\"vs-cs\">\n<div class=\"eyebrow\">Altri progetti<\/div>\n<h2>Scopri gli altri casi studio<\/h2>\n<\/div>\n<div class=\"vl-cases\">\n<article class=\"vl-case\">\n<p class=\"vl-case__tag\">Energia Rinnovabile<\/p>\n<p><img class=\"vl-case__logo\" src=\"\/wp-content\/uploads\/2025\/10\/logo-valore-solare.png\" alt=\"Valore Solare\" style=\"width:90px\" loading=\"lazy\" decoding=\"async\"><\/p>\n<p class=\"vl-case__label\">Sfida:<\/p>\n<p>Generare lead B2C e B2B qualificati per la realizzazione di impianti fotovoltaici e accumulatori.<\/p>\n<p class=\"vl-case__label\">Approccio:<\/p>\n<ul class=\"vl-checks vl-checks--sm\">\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Audit account Google Ads<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Keyword strategy<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Nuovi annunci + estensioni<\/span><\/li>\n<\/ul>\n<p class=\"vl-case__num\">430%<\/p>\n<p class=\"vl-case__numlbl\">Incremento lead dal canale Google Ads<\/p>\n<p><a class=\"vl-case__link\" href=\"https:\/\/www.visilay.com\/it\/progetti\/valore-solare\/\">Leggi il Caso Studio Completo <svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/a><\/article>\n<article class=\"vl-case\">\n<p class=\"vl-case__tag\">Automotive - Ecommerce<\/p>\n<p><img class=\"vl-case__logo\" src=\"\/wp-content\/uploads\/2025\/10\/logo-bosatta-caso-studio.png\" alt=\"Bosatta\" style=\"width:170px\" loading=\"lazy\" decoding=\"async\"><\/p>\n<p class=\"vl-case__label\">Sfida:<\/p>\n<p>Aumentare le vendite dell&#039;ecommerce attraverso campagne Google Shopping e ottimizzazione SEO del sito web.<\/p>\n<p class=\"vl-case__label\">Approccio:<\/p>\n<ul class=\"vl-checks vl-checks--sm\">\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Analisi delle keyword<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Ottimizzazione schede prodotto<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Campagne Google Shopping<\/span><\/li>\n<\/ul>\n<p class=\"vl-case__num\">43%<\/p>\n<p class=\"vl-case__numlbl\">Incremento vendite da Google Shopping<\/p>\n<p><a class=\"vl-case__link\" href=\"https:\/\/www.visilay.com\/it\/progetti\/bosatta\/\">Leggi il Caso Studio Completo <svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/a><\/article>\n<article class=\"vl-case\">\n<p class=\"vl-case__tag\">Food - Ecommerce<\/p>\n<p><img class=\"vl-case__logo\" src=\"\/wp-content\/uploads\/2025\/10\/logo-scovaventi-caso-studio.png\" alt=\"Scovaventi\" style=\"width:150px\" loading=\"lazy\" decoding=\"async\"><\/p>\n<p class=\"vl-case__label\">Sfida:<\/p>\n<p>Trasformare in vendite il traffico di un e-commerce che non convertiva.<\/p>\n<p class=\"vl-case__label\">Approccio:<\/p>\n<ul class=\"vl-checks vl-checks--sm\">\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Nuovo e-commerce su Shopify<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Tracciamento GA4 e Tag Manager<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Campagne Google Shopping e Meta<\/span><\/li>\n<\/ul>\n<p class=\"vl-case__num\">77K<\/p>\n<p class=\"vl-case__numlbl\">Vendite generate in un anno (\u20ac)<\/p>\n<p><a class=\"vl-case__link\" href=\"https:\/\/www.visilay.com\/it\/progetti\/scovaventi\/\">Leggi il Caso Studio Completo <svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/a><\/article>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Home \/ Casi studio \/ Contesini Consulenze 299 richieste di contatto a 7,20 \u20ac l'una, partendo da zero Come abbiamo&hellip;<\/p>\n","protected":false},"author":3,"featured_media":2964,"parent":4091,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/sections.php","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-4460","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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