{"id":3933,"date":"2024-10-29T07:14:48","date_gmt":"2024-10-29T07:14:48","guid":{"rendered":"https:\/\/www.visilay.com\/?page_id=3933"},"modified":"2026-09-26T10:22:20","modified_gmt":"2026-09-26T10:22:20","slug":"bosatta","status":"publish","type":"page","link":"https:\/\/www.visilay.com\/it\/progetti\/bosatta\/","title":{"rendered":"Bosatta"},"content":{"rendered":"<style>.vs-cs{ --v-purple:#7233EC; --v-purple-50:#F1E3FD; --v-purple-100:#E3D6FB; --v-purple-200:#C7ADF7; --v-purple-300:#AA85F4; --v-purple-600:#5B29BD; --v-purple-850:#220F47; --v-navy:#000034; --v-navy-soft:#1B1B4F; --v-teal:#00897B; --v-teal-soft:#DEF1EE; --v-orange:#E8710A; --v-bg-tint:#F0F6FD; --v-text-muted:#5A5A78; --v-border:#E2E6F0; --v-border-strong:#CDD3E3; --v-r-md:12px; --v-r-lg:16px; --v-r-xl:20px; --v-r-pill:999px; --v-sh-sm:0 2px 12px rgba(0,0,52,.07); --v-sh-md:0 12px 32px rgba(0,0,52,.10); --v-sh-lg:0 26px 60px rgba(0,0,52,.14); --v-font:'Lato',system-ui,-apple-system,sans-serif; } .vs-cs *{box-sizing:border-box;} .vs-cs{font-family:var(--v-font);color:var(--v-navy);font-size:18px;line-height:1.6;-webkit-font-smoothing:antialiased;} .vs-cs .wrap{max-width:1120px;margin:0 auto;padding:0 24px;} .vs-cs .narrow{max-width:790px;} .vs-cs section{padding:96px 0;} .vs-cs .tint{background:var(--v-bg-tint);} .vs-cs h1,.vs-cs h2,.vs-cs h3,.vs-cs h4{margin:0;letter-spacing:-.02em;} .vs-cs h2{font-weight:900;font-size:34px;line-height:1.18;letter-spacing:-.015em;color:var(--v-navy);} .vs-cs h3{font-weight:700;font-size:22px;color:var(--v-navy);} .vs-cs p{margin:0 0 18px;} .vs-cs a{color:var(--v-purple-600);} .vs-cs .eyebrow{font-weight:900;font-size:13px;text-transform:uppercase; 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Il suo pubblico \u00e8 doppio: l'appassionato che ripara la propria Vespa e l'officina o il rivenditore che ordina in quantit\u00e0.<\/p>\n<p>Prima del progetto le vendite passavano quasi tutte dai rivenditori, con periodi di forte richiesta alternati a mesi vuoti. L'e-commerce esisteva ma non portava ordini.<\/p>\n<\/div>\n<div class=\"wrap narrow\">\n<div class=\"probs\">\n<div class=\"prob\">\n<div class=\"n\">01<\/div>\n<div>\n<h3>Nessun flusso di clienti diretto<\/h3>\n<p>Senza un processo di lead generation e vendita online, l'azienda dipendeva dai rivenditori e dalla loro stagionalit\u00e0. Nessuna stabilit\u00e0 nei ricavi.<\/p>\n<\/div>\n<\/div>\n<div class=\"prob\">\n<div class=\"n\">02<\/div>\n<div>\n<h3>Un percorso d'acquisto pieno di colli di bottiglia<\/h3>\n<p>Cercare il prodotto giusto era difficile e il checkout faceva abbandonare il carrello. Il CMS era obsoleto e non adatto a vendere su pi\u00f9 Paesi con lingue e valute diverse.<\/p>\n<\/div>\n<\/div>\n<div class=\"prob\">\n<div class=\"n\">03<\/div>\n<div>\n<h3>Due pubblici, un solo messaggio<\/h3>\n<p>Il privato che compra un pezzo e l'officina che ordina a listino hanno esigenze diverse, ma il sito e la comunicazione li trattavano allo stesso modo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"callout\">\n<div class=\"q\">Un e-commerce multi-country si costruisce prima nel percorso d'acquisto e poi nelle campagne.<\/div>\n<p style=\"margin-top:14px\">Comprare traffico su un sito che fa abbandonare il carrello avrebbe solo fatto spendere pi\u00f9 in fretta. Abbiamo lavorato prima sul negozio, poi sul feed, poi sulle campagne.<\/p>\n<\/div>\n<dl class=\"facts\">\n<div>\n<dt>Cliente<\/dt>\n<dd>Bosatta<\/dd>\n<\/div>\n<div>\n<dt>Settore<\/dt>\n<dd>Ricambi e accessori per Vespa, Ape, Moto Guzzi, Gilera e Piaggio<\/dd>\n<\/div>\n<div>\n<dt>Periodo<\/dt>\n<dd>Dodici mesi<\/dd>\n<\/div>\n<div>\n<dt>Servizi<\/dt>\n<dd>Google Ads, e-commerce, tracciamento<\/dd>\n<\/div>\n<\/dl>\n<\/div>\n<\/section>\n<section class=\"tint\">\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\">Il lavoro<\/div>\n<h2>Cosa abbiamo fatto, in quest'ordine<\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">Quattro mercati e due pubblici significano otto combinazioni da gestire: ogni intervento \u00e8 stato pensato per essere replicato Paese per Paese.<\/p>\n<\/div>\n<div class=\"wrap\">\n<div class=\"steps\">\n<div class=\"step\">\n<div class=\"n\">01<\/div>\n<h3>Analisi del processo d'acquisto<\/h3>\n<p>Abbiamo seguito il percorso degli utenti dalla ricerca del prodotto al pagamento per individuare dove si fermavano, e ridisegnato il negozio con un percorso d'acquisto chiaro e mobile-friendly.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"n\">02<\/div>\n<h3>Tracciamento con Google Tag Manager e GA4<\/h3>\n<p>Eventi personalizzati sul funnel e-commerce, conversioni e valore degli ordini integrati con Google Analytics 4 e Google Ads, per decidere sui dati e non sulle sensazioni.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"n\">03<\/div>\n<h3>Google Merchant Center e feed prodotti<\/h3>\n<p>Feed ottimizzato per catalogo, lingue e mercati, con campagne segmentate per massimizzare il ritorno sulla spesa pubblicitaria.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"n\">04<\/div>\n<h3>Campagne separate per privati e rivenditori<\/h3>\n<p>Su ciascuno dei quattro mercati, campagne distinte per il pubblico B2C e per officine e rivenditori, con strategie di offerta sulle conversioni tracciate.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\">I risultati<\/div>\n<h2>240.000 \u20ac di vendite e 127 richieste da rivenditori in un anno<\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">I valori si riferiscono a un arco temporale di dodici mesi.<\/p>\n<\/div>\n<div class=\"wrap\">\n<div class=\"tablewrap\">\n<table>\n<thead>\n<tr>\n<th>Indicatore<\/th>\n<th>Valore<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Budget pubblicitario gestito<\/td>\n<td>65.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"hi\">\n<td>Vendite generate<\/td>\n<td>240.000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td>Richieste da rivenditori e officine<\/td>\n<td>127<\/td>\n<\/tr>\n<tr>\n<td>Mercati attivi<\/td>\n<td>Italia, Spagna, Francia, Germania<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"muted\" style=\"margin-top:18px\">Le vendite dirette hanno dato all'azienda un canale che non dipende dalla stagionalit\u00e0 dei rivenditori, mentre le 127 richieste B2B hanno allargato la rete di officine e negozi partner.<\/p>\n<\/div>\n<\/section>\n<section class=\"dark\">\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\" style=\"color:var(--v-purple-300)\">Da portarsi a casa<\/div>\n<h2>Cosa faremmo su un e-commerce come il tuo<\/h2>\n<\/div>\n<div class=\"wrap\">\n<div class=\"tk\">\n<div>\n<h3>Prima il carrello, poi le campagne<\/h3>\n<p>Se il checkout fa abbandonare, il traffico a pagamento amplifica il problema invece di risolverlo.<\/p>\n<\/div>\n<div>\n<h3>Un feed per ogni mercato<\/h3>\n<p>Lingua, valuta e disponibilit\u00e0 cambiano Paese per Paese: un feed unico penalizza tutti.<\/p>\n<\/div>\n<div>\n<h3>Privati e rivenditori sono due clienti<\/h3>\n<p>Stesso prodotto, esigenze opposte. Campagne e pagine separate costano poco e cambiano i risultati.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"consulenza\">\n<div class=\"wrap\">\n<div class=\"cta\">\n<h2>Il tuo e-commerce dipende ancora dai rivenditori?<\/h2>\n<p style=\"margin-top:24px\">Vendite che seguono le stagioni, un carrello che si svuota prima del pagamento, mercati esteri mai davvero aperti. Se leggendo questa pagina hai riconosciuto il tuo negozio, il margine di crescita c'\u00e8 quasi sempre ed \u00e8 pi\u00f9 grande di quanto immagini.<\/p>\n<p>In 30 minuti guardiamo insieme il tuo e-commerce e il tuo account Google Ads: percorso d'acquisto, feed prodotti, tracciamento. Ti daremo dei suggerimenti gi\u00e0 utilizzabili per migliorare le performance.<\/p>\n<div class=\"btns\"><a class=\"v-btn v-btn-accent\" href=\"https:\/\/www.visilay.com\/it\/contatti\/\">Prenota una consulenza strategica<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<section class=\"vl-section vs-related\">\n<div class=\"vl-container\">\n<div class=\"vs-cs\">\n<div class=\"eyebrow\">Altri progetti<\/div>\n<h2>Scopri gli altri casi studio<\/h2>\n<\/div>\n<div class=\"vl-cases\">\n<article class=\"vl-case\">\n<p class=\"vl-case__tag\">Food - Ecommerce<\/p>\n<p><img class=\"vl-case__logo\" src=\"\/wp-content\/uploads\/2025\/10\/logo-scovaventi-caso-studio.png\" alt=\"Scovaventi\" style=\"width:150px\" loading=\"lazy\" decoding=\"async\"><\/p>\n<p class=\"vl-case__label\">Sfida:<\/p>\n<p>Trasformare in vendite il traffico di un e-commerce che non convertiva.<\/p>\n<p class=\"vl-case__label\">Approccio:<\/p>\n<ul class=\"vl-checks vl-checks--sm\">\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Nuovo e-commerce su Shopify<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Tracciamento GA4 e Tag Manager<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Campagne Google Shopping e Meta<\/span><\/li>\n<\/ul>\n<p class=\"vl-case__num\">77K<\/p>\n<p class=\"vl-case__numlbl\">Vendite generate in un anno (\u20ac)<\/p>\n<p><a class=\"vl-case__link\" href=\"https:\/\/www.visilay.com\/it\/progetti\/scovaventi\/\">Leggi il Caso Studio Completo <svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/a><\/article>\n<article class=\"vl-case\">\n<p class=\"vl-case__tag\">Tecnologia - B2B<\/p>\n<p><img class=\"vl-case__logo\" src=\"\/wp-content\/uploads\/2026\/01\/logo-macropix.png\" alt=\"Macropix\" style=\"width:150px\" loading=\"lazy\" decoding=\"async\"><\/p>\n<p class=\"vl-case__label\">Sfida:<\/p>\n<p>Generare lead qualificati per la produzione e installazioni di maxischermi a led.<\/p>\n<p class=\"vl-case__label\">Approccio:<\/p>\n<ul class=\"vl-checks vl-checks--sm\">\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Strategia SEO e GEO<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Setup e campagne Google Ads B2B<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Monitoraggio keyword e KPI chiave<\/span><\/li>\n<\/ul>\n<p class=\"vl-case__num\">7K<\/p>\n<p class=\"vl-case__numlbl\">Lead B2B generati dal canale search<\/p>\n<p><a class=\"vl-case__link\" href=\"https:\/\/www.visilay.com\/it\/progetti\/macropix\/\">Leggi il Caso Studio Completo <svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/a><\/article>\n<article class=\"vl-case\">\n<p class=\"vl-case__tag\">Energia - Local strategy<\/p>\n<p><img class=\"vl-case__logo\" src=\"\/wp-content\/uploads\/2025\/10\/logo-contesini-consulenza-energetica-caso-studio.png\" alt=\"Contesini Consulenza Energetica\" style=\"width:300px\" loading=\"lazy\" decoding=\"async\"><\/p>\n<p class=\"vl-case__label\">Sfida:<\/p>\n<p>Far crescere i lead attraverso campagne local su Google Ads su Rete di Ricerca e PMAX<\/p>\n<p class=\"vl-case__label\">Approccio:<\/p>\n<ul class=\"vl-checks vl-checks--sm\">\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Analisi del mercato potenziale<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Creazione landing page<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Campagne Google Ads local<\/span><\/li>\n<\/ul>\n<p class=\"vl-case__num\">630%<\/p>\n<p class=\"vl-case__numlbl\">Incremento lead su Google Ads YoY<\/p>\n<p><a class=\"vl-case__link\" href=\"https:\/\/www.visilay.com\/it\/progetti\/contesini\/\">Leggi il Caso Studio Completo <svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/a><\/article>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Home \/ Casi studio \/ Bosatta Da un e-commerce che non convertiva a 240.000 \u20ac di vendite su quattro mercati&hellip;<\/p>\n","protected":false},"author":3,"featured_media":2951,"parent":4091,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/sections.php","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-3933","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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