{"id":11043,"date":"2026-09-07T06:16:10","date_gmt":"2026-09-07T06:16:10","guid":{"rendered":"https:\/\/www.visilay.com\/?page_id=11043"},"modified":"2026-09-26T10:22:20","modified_gmt":"2026-09-26T10:22:20","slug":"valore-solare","status":"publish","type":"page","link":"https:\/\/www.visilay.com\/it\/progetti\/valore-solare\/","title":{"rendered":"Valore Solare"},"content":{"rendered":"<style>.vs-cs{ --v-purple:#7233EC; --v-purple-50:#F1E3FD; --v-purple-100:#E3D6FB; --v-purple-200:#C7ADF7; --v-purple-300:#AA85F4; --v-purple-600:#5B29BD; --v-purple-850:#220F47; --v-navy:#000034; --v-navy-soft:#1B1B4F; --v-teal:#00897B; --v-teal-soft:#DEF1EE; --v-orange:#E8710A; --v-bg-tint:#F0F6FD; --v-text-muted:#5A5A78; --v-border:#E2E6F0; --v-border-strong:#CDD3E3; --v-r-md:12px; --v-r-lg:16px; --v-r-xl:20px; --v-r-pill:999px; --v-sh-sm:0 2px 12px rgba(0,0,52,.07); --v-sh-md:0 12px 32px rgba(0,0,52,.10); --v-sh-lg:0 26px 60px rgba(0,0,52,.14); --v-font:'Lato',system-ui,-apple-system,sans-serif; } .vs-cs *{box-sizing:border-box;} .vs-cs{font-family:var(--v-font);color:var(--v-navy);font-size:18px;line-height:1.6;-webkit-font-smoothing:antialiased;} .vs-cs .wrap{max-width:1120px;margin:0 auto;padding:0 24px;} .vs-cs .narrow{max-width:790px;} .vs-cs section{padding:96px 0;} .vs-cs .tint{background:var(--v-bg-tint);} .vs-cs h1,.vs-cs h2,.vs-cs h3,.vs-cs h4{margin:0;letter-spacing:-.02em;} .vs-cs h2{font-weight:900;font-size:34px;line-height:1.18;letter-spacing:-.015em;color:var(--v-navy);} .vs-cs h3{font-weight:700;font-size:22px;color:var(--v-navy);} .vs-cs p{margin:0 0 18px;} .vs-cs a{color:var(--v-purple-600);} .vs-cs .eyebrow{font-weight:900;font-size:13px;text-transform:uppercase; 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Quando abbiamo preso in carico l'account non c'era una base su cui costruire: nessuna conversione tracciata in modo corretto e nessun contatto utilizzabile dalla rete commerciale.<\/p>\n<p>Nel primo mese pieno di gestione, ottobre 2025, l'account ha speso 1.909 \u20ac e portato 9 richieste: <strong>212 \u20ac l'una<\/strong>. Il problema non era il budget.<\/p>\n<\/div>\n<div class=\"wrap narrow\">\n<div class=\"probs\">\n<div class=\"prob\">\n<div class=\"n\">01<\/div>\n<div>\n<h3>Le conversioni non erano tracciate<\/h3>\n<p>L'account non misurava le richieste di preventivo. Quello che finiva nella colonna \"conversioni\" erano eventi tecnici del sito: 15.267 in un solo mese a fronte di 5.467 clic. Senza un dato corretto, le strategie automatiche di Google ottimizzavano verso il traffico che generava pi\u00f9 eventi inutili.<\/p>\n<\/div>\n<\/div>\n<div class=\"prob\">\n<div class=\"n\">02<\/div>\n<div>\n<h3>I contatti che arrivavano non erano di qualit\u00e0<\/h3>\n<p>Dall'altra parte non c'era qualcuno realmente intenzionato a ricevere una proposta o un preventivo. Per il commerciale significa chiamare a vuoto, e per l'azienda significa considerare Google Ads un canale che non funziona.<\/p>\n<\/div>\n<\/div>\n<div class=\"prob\">\n<div class=\"n\">03<\/div>\n<div>\n<h3>Una sola logica per pubblici diversi<\/h3>\n<p>Chi cerca \"preventivo fotovoltaico casa\" e chi cerca un impianto per un capannone hanno budget, tempi e obiezioni diverse. Le campagne li trattavano allo stesso modo, con gli stessi annunci e la stessa pagina di destinazione.<\/p>\n<\/div>\n<\/div>\n<div class=\"prob\">\n<div class=\"n\">04<\/div>\n<div>\n<h3>Budget troppo basso per uscire dalla fase di apprendimento<\/h3>\n<p>Con circa 2.000 \u20ac al mese distribuiti su pi\u00f9 campagne, nessuna raccoglieva abbastanza conversioni per far funzionare le offerte automatiche. Il costo per richiesta oscillava tra 82 e 212 \u20ac da un mese all'altro.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"callout\">\n<div class=\"q\">La leva che ha spostato di pi\u00f9 i risultati non \u00e8 stata il budget, ma la qualit\u00e0 del segnale di conversione.<\/div>\n<p style=\"margin-top:14px\">Finch\u00e9 l'algoritmo di Google ottimizza su eventi che non sono richieste commerciali, aumentare la spesa peggiora le cose: compra pi\u00f9 traffico esattamente del tipo sbagliato.<\/p>\n<\/div>\n<dl class=\"facts\">\n<div>\n<dt>Cliente<\/dt>\n<dd><img loading=\"lazy\" decoding=\"async\" class=\"factlogo\" src=\"https:\/\/www.visilay.com\/wp-content\/uploads\/2025\/12\/logo-valore-solare.png\" alt=\"Valore Solare\" width=\"64\" height=\"64\"><span>Valore Solare<\/span><\/dd>\n<\/div>\n<div>\n<dt>Settore<\/dt>\n<dd>Fotovoltaico residenziale e aziendale<\/dd>\n<\/div>\n<div>\n<dt>Periodo<\/dt>\n<dd>Da ottobre 2025 ad agosto 2026<\/dd>\n<\/div>\n<div>\n<dt>Servizi<\/dt>\n<dd>Google Ads, lead generation<\/dd>\n<\/div>\n<\/dl>\n<\/div>\n<\/section>\n<section class=\"tint\">\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\">Il lavoro<\/div>\n<h2>Quattro interventi, in quest'ordine<\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">L'ordine conta pi\u00f9 delle singole azioni. Scalare il budget prima di sistemare il tracciamento avrebbe solo fatto spendere pi\u00f9 in fretta.<\/p>\n<\/div>\n<div class=\"wrap\">\n<div class=\"steps\">\n<div class=\"step\">\n<div class=\"n\">01<\/div>\n<h3>Rimettere in ordine il dato<\/h3>\n<p>Abbiamo ridefinito quali azioni contano come conversione primaria (form della landing, chiamata, email) e separato tutto il resto. I lead passano dal form del sito al CRM tramite webhook, cos\u00ec ogni richiesta resta collegata alla campagna che l'ha generata.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"n\">02<\/div>\n<h3>Ricostruire la struttura per intento di ricerca<\/h3>\n<p>Campagne che rispondono a domande diverse: una Search sul nord Italia per la domanda generica, una in corrispondenza esatta sulle chiavi ad alta intenzione, una dedicata alla richiesta di preventivo, una verticale su un segmento di prodotto e una Performance Max su residenziale e aziendale.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"n\">03<\/div>\n<h3>Allineare la geografia alla capacit\u00e0 di installazione<\/h3>\n<p>Le campagne coprono nord e centro Italia con l'esclusione di Piemonte, Liguria e Valle d'Aosta, dove il cliente non installa. Un lead fuori area costa quanto uno buono e non diventer\u00e0 mai un preventivo.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"n\">04<\/div>\n<h3>Scalare il budget per gradini, non in un colpo solo<\/h3>\n<p>Da circa 2.000 \u20ac al mese nel trimestre ottobre-dicembre 2025 a circa 14.000 \u20ac in luglio e agosto 2026. Ogni aumento \u00e8 stato deciso in confronto mensile con il cliente e solo dopo aver verificato che il costo per richiesta reggesse il volume precedente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\">I risultati<\/div>\n<h2>Volume in crescita, costo per richiesta in calo<\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">Da 9 richieste a 212 \u20ac l'una in ottobre 2025 a 250 richieste a 49 \u20ac l'una in agosto 2026.<\/p>\n<\/div>\n<div class=\"wrap\">\n<div class=\"chartcard\"><svg viewBox=\"0 0 1000 400\" class=\"chart\" role=\"img\" aria-label=\"Richieste di contatto mensili in crescita da 9 a 250 e costo per richiesta in calo da 212 a 49 euro\"><line x1=\"54\" y1=\"346.0\" x2=\"946\" y2=\"346.0\" class=\"grid\"\/><text x=\"42\" y=\"350.0\" class=\"ax ax-r\">0<\/text><line x1=\"54\" y1=\"268.0\" x2=\"946\" y2=\"268.0\" class=\"grid\"\/><text x=\"42\" y=\"272.0\" class=\"ax ax-r\">70<\/text><line x1=\"54\" y1=\"190.0\" x2=\"946\" y2=\"190.0\" class=\"grid\"\/><text x=\"42\" y=\"194.0\" class=\"ax ax-r\">140<\/text><line x1=\"54\" y1=\"112.0\" x2=\"946\" y2=\"112.0\" class=\"grid\"\/><text x=\"42\" y=\"116.0\" class=\"ax ax-r\">210<\/text><line x1=\"54\" y1=\"34.0\" x2=\"946\" y2=\"34.0\" class=\"grid\"\/><text x=\"42\" y=\"38.0\" class=\"ax ax-r\">280<\/text><rect x=\"74.3\" y=\"336.0\" width=\"40.5\" height=\"10.0\" rx=\"3\" class=\"bar\"\/><text x=\"94.5\" y=\"327.0\" class=\"barlbl\">9<\/text><text x=\"94.5\" y=\"370.0\" class=\"ax\">Ott<\/text><text x=\"94.5\" y=\"386.0\" class=\"ax ax-sm\">'25<\/text><rect x=\"155.4\" y=\"309.2\" width=\"40.5\" height=\"36.8\" rx=\"3\" class=\"bar\"\/><text x=\"175.6\" y=\"300.2\" class=\"barlbl\">33<\/text><text x=\"175.6\" y=\"370.0\" class=\"ax\">Nov<\/text><text x=\"175.6\" y=\"386.0\" class=\"ax ax-sm\">'25<\/text><rect x=\"236.5\" y=\"322.6\" width=\"40.5\" height=\"23.4\" rx=\"3\" class=\"bar\"\/><text x=\"256.7\" y=\"313.6\" class=\"barlbl\">21<\/text><text x=\"256.7\" y=\"370.0\" class=\"ax\">Dic<\/text><text x=\"256.7\" y=\"386.0\" class=\"ax ax-sm\">'25<\/text><rect x=\"317.5\" y=\"223.4\" width=\"40.5\" height=\"122.6\" rx=\"3\" class=\"bar\"\/><text x=\"337.8\" y=\"214.4\" class=\"barlbl\">110<\/text><text x=\"337.8\" y=\"370.0\" class=\"ax\">Gen<\/text><text x=\"337.8\" y=\"386.0\" class=\"ax ax-sm\">'26<\/text><rect x=\"398.6\" y=\"174.4\" width=\"40.5\" height=\"171.6\" rx=\"3\" class=\"bar\"\/><text x=\"418.9\" y=\"165.4\" class=\"barlbl\">154<\/text><text x=\"418.9\" y=\"370.0\" class=\"ax\">Feb<\/text><text x=\"418.9\" y=\"386.0\" class=\"ax ax-sm\">'26<\/text><rect x=\"479.7\" y=\"193.3\" width=\"40.5\" height=\"152.7\" rx=\"3\" class=\"bar\"\/><text x=\"500.0\" y=\"184.3\" class=\"barlbl\">137<\/text><text x=\"500.0\" y=\"370.0\" class=\"ax\">Mar<\/text><text x=\"500.0\" y=\"386.0\" class=\"ax ax-sm\">'26<\/text><rect x=\"560.8\" y=\"107.5\" width=\"40.5\" height=\"238.5\" rx=\"3\" class=\"bar\"\/><text x=\"581.1\" y=\"98.5\" class=\"barlbl\">214<\/text><text x=\"581.1\" y=\"370.0\" class=\"ax\">Apr<\/text><text x=\"581.1\" y=\"386.0\" class=\"ax ax-sm\">'26<\/text><rect x=\"641.9\" y=\"167.7\" width=\"40.5\" height=\"178.3\" rx=\"3\" class=\"bar\"\/><text x=\"662.2\" y=\"158.7\" class=\"barlbl\">160<\/text><text x=\"662.2\" y=\"370.0\" class=\"ax\">Mag<\/text><text x=\"662.2\" y=\"386.0\" class=\"ax ax-sm\">'26<\/text><rect x=\"723.0\" y=\"98.6\" width=\"40.5\" height=\"247.4\" rx=\"3\" class=\"bar\"\/><text x=\"743.3\" y=\"89.6\" class=\"barlbl\">222<\/text><text x=\"743.3\" y=\"370.0\" class=\"ax\">Giu<\/text><text x=\"743.3\" y=\"386.0\" class=\"ax ax-sm\">'26<\/text><rect x=\"804.1\" y=\"126.5\" width=\"40.5\" height=\"219.5\" rx=\"3\" class=\"bar\"\/><text x=\"824.4\" y=\"117.5\" class=\"barlbl\">197<\/text><text x=\"824.4\" y=\"370.0\" class=\"ax\">Lug<\/text><text x=\"824.4\" y=\"386.0\" class=\"ax ax-sm\">'26<\/text><rect x=\"885.2\" y=\"67.4\" width=\"40.5\" height=\"278.6\" rx=\"3\" class=\"bar\"\/><text x=\"905.5\" y=\"58.4\" class=\"barlbl\">250<\/text><text x=\"905.5\" y=\"370.0\" class=\"ax\">Ago<\/text><text x=\"905.5\" y=\"386.0\" class=\"ax ax-sm\">'26<\/text><polyline class=\"line\" points=\"94.5,70.3 175.6,239.0 256.7,229.9 337.8,234.2 418.9,247.2 500.0,240.5 581.1,278.4 662.2,236.2 743.3,256.0 824.4,242.7 905.5,282.4\"\/><circle cx=\"94.5\" cy=\"70.3\" r=\"4.5\" class=\"dot\"\/><circle cx=\"175.6\" cy=\"239.0\" r=\"4.5\" class=\"dot\"\/><circle cx=\"256.7\" cy=\"229.9\" r=\"4.5\" class=\"dot\"\/><circle cx=\"337.8\" cy=\"234.2\" r=\"4.5\" class=\"dot\"\/><circle cx=\"418.9\" cy=\"247.2\" r=\"4.5\" class=\"dot\"\/><circle cx=\"500.0\" cy=\"240.5\" r=\"4.5\" class=\"dot\"\/><circle cx=\"581.1\" cy=\"278.4\" r=\"4.5\" class=\"dot\"\/><circle cx=\"662.2\" cy=\"236.2\" r=\"4.5\" class=\"dot\"\/><circle cx=\"743.3\" cy=\"256.0\" r=\"4.5\" class=\"dot\"\/><circle cx=\"824.4\" cy=\"242.7\" r=\"4.5\" class=\"dot\"\/><circle cx=\"905.5\" cy=\"282.4\" r=\"4.5\" class=\"dot\"\/><text x=\"104.5\" y=\"58.3\" class=\"note-o\">212 &#8364;<\/text><text x=\"871.5\" y=\"287.4\" class=\"note-o ta-e\">49 &#8364;<\/text><\/svg><\/p>\n<div class=\"legend\"><span><i class=\"sw p\"><\/i> Richieste di contatto nel mese<\/span><span><i class=\"sw o line\"><\/i> Costo per richiesta (\u20ac)<\/span><\/div>\n<\/div>\n<div class=\"tablewrap\">\n<table>\n<thead>\n<tr>\n<th>Periodo<\/th>\n<th>Spesa media \/ mese<\/th>\n<th>Richieste \/ mese<\/th>\n<th>Costo per richiesta<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ott\/dic 2025<\/td>\n<td>2.167 \u20ac<\/td>\n<td>21<\/td>\n<td>103,20 \u20ac<\/td>\n<\/tr>\n<tr>\n<td>Gen\/mar 2026<\/td>\n<td>10.737 \u20ac<\/td>\n<td>133<\/td>\n<td>80,49 \u20ac<\/td>\n<\/tr>\n<tr>\n<td>Apr\/giu 2026<\/td>\n<td>13.339 \u20ac<\/td>\n<td>199<\/td>\n<td>67,14 \u20ac<\/td>\n<\/tr>\n<tr class=\"hi\">\n<td>Lug\/ago 2026<\/td>\n<td>13.934 \u20ac<\/td>\n<td>224<\/td>\n<td>62,36 \u20ac<\/td>\n<\/tr>\n<tr class=\"delta\">\n<td>Variazione<\/td>\n<td class=\"flat\">+543%<\/td>\n<td class=\"up\">+964%<\/td>\n<td class=\"down\">&minus;40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"muted\" style=\"margin-top:18px\">La spesa \u00e8 cresciuta di sei volte e mezzo, le richieste di dieci: ogni euro investito rende pi\u00f9 di prima. Nel trimestre di partenza servivano 103 \u20ac per una richiesta, oggi ne bastano 62.<\/p>\n<\/div>\n<\/section>\n<section class=\"tint\">\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\">Dentro i numeri<\/div>\n<h2>Search e Performance Max fanno due lavori diversi<\/h2>\n<\/div>\n<div class=\"wrap\">\n<div class=\"chartcard\"><svg viewBox=\"0 0 1000 320\" class=\"chart\" role=\"img\" aria-label=\"Costo per richiesta delle campagne Search da 265 a 85 euro e di Performance Max da 48 a 14 euro\"><line x1=\"46\" y1=\"274.0\" x2=\"954\" y2=\"274.0\" class=\"grid\"\/><text x=\"36\" y=\"278.0\" class=\"ax ax-r\">0<\/text><line x1=\"46\" y1=\"212.0\" x2=\"954\" y2=\"212.0\" class=\"grid\"\/><text x=\"36\" y=\"216.0\" class=\"ax ax-r\">70<\/text><line x1=\"46\" y1=\"150.0\" x2=\"954\" y2=\"150.0\" class=\"grid\"\/><text x=\"36\" y=\"154.0\" class=\"ax ax-r\">140<\/text><line x1=\"46\" y1=\"88.0\" x2=\"954\" y2=\"88.0\" class=\"grid\"\/><text x=\"36\" y=\"92.0\" class=\"ax ax-r\">210<\/text><line x1=\"46\" y1=\"26.0\" x2=\"954\" y2=\"26.0\" class=\"grid\"\/><text x=\"36\" y=\"30.0\" class=\"ax ax-r\">280<\/text><text x=\"87.3\" y=\"296.0\" class=\"ax\">Ott<\/text><text x=\"87.3\" y=\"311.0\" class=\"ax ax-sm\">'25<\/text><text x=\"169.8\" y=\"296.0\" class=\"ax\">Nov<\/text><text x=\"169.8\" y=\"311.0\" class=\"ax ax-sm\">'25<\/text><text x=\"252.4\" y=\"296.0\" class=\"ax\">Dic<\/text><text x=\"252.4\" y=\"311.0\" class=\"ax ax-sm\">'25<\/text><text x=\"334.9\" y=\"296.0\" class=\"ax\">Gen<\/text><text x=\"334.9\" y=\"311.0\" class=\"ax ax-sm\">'26<\/text><text x=\"417.5\" y=\"296.0\" class=\"ax\">Feb<\/text><text x=\"417.5\" y=\"311.0\" class=\"ax ax-sm\">'26<\/text><text x=\"500.0\" y=\"296.0\" class=\"ax\">Mar<\/text><text x=\"500.0\" y=\"311.0\" class=\"ax ax-sm\">'26<\/text><text x=\"582.5\" y=\"296.0\" class=\"ax\">Apr<\/text><text x=\"582.5\" y=\"311.0\" class=\"ax ax-sm\">'26<\/text><text x=\"665.1\" y=\"296.0\" class=\"ax\">Mag<\/text><text x=\"665.1\" y=\"311.0\" class=\"ax ax-sm\">'26<\/text><text x=\"747.6\" y=\"296.0\" class=\"ax\">Giu<\/text><text x=\"747.6\" y=\"311.0\" class=\"ax ax-sm\">'26<\/text><text x=\"830.2\" y=\"296.0\" class=\"ax\">Lug<\/text><text x=\"830.2\" y=\"311.0\" class=\"ax ax-sm\">'26<\/text><text x=\"912.7\" y=\"296.0\" class=\"ax\">Ago<\/text><text x=\"912.7\" y=\"311.0\" class=\"ax ax-sm\">'26<\/text><polyline class=\"sr-line\" points=\"87.3,99.5 169.8,75.6 252.4,39.3 334.9,82.7 417.5,105.7 500.0,154.4 582.5,193.4 665.1,154.4 747.6,158.9 830.2,159.7 912.7,198.7\"\/><circle cx=\"87.3\" cy=\"99.5\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"169.8\" cy=\"75.6\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"252.4\" cy=\"39.3\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"334.9\" cy=\"82.7\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"417.5\" cy=\"105.7\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"500.0\" cy=\"154.4\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"582.5\" cy=\"193.4\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"665.1\" cy=\"154.4\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"747.6\" cy=\"158.9\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"830.2\" cy=\"159.7\" r=\"4\" class=\"sr-dot\"\/><circle cx=\"912.7\" cy=\"198.7\" r=\"4\" class=\"sr-dot\"\/><polyline class=\"pm-line\" points=\"169.8,241.2 252.4,231.5 334.9,235.0 417.5,250.1 500.0,251.9 582.5,255.4 665.1,245.7 747.6,256.3 830.2,251.0 912.7,261.6\"\/><circle cx=\"169.8\" cy=\"241.2\" r=\"4\" class=\"pm-dot\"\/><circle cx=\"252.4\" cy=\"231.5\" r=\"4\" class=\"pm-dot\"\/><circle cx=\"334.9\" cy=\"235.0\" r=\"4\" class=\"pm-dot\"\/><circle cx=\"417.5\" cy=\"250.1\" r=\"4\" class=\"pm-dot\"\/><circle cx=\"500.0\" cy=\"251.9\" r=\"4\" class=\"pm-dot\"\/><circle cx=\"582.5\" cy=\"255.4\" r=\"4\" class=\"pm-dot\"\/><circle cx=\"665.1\" cy=\"245.7\" r=\"4\" class=\"pm-dot\"\/><circle cx=\"747.6\" cy=\"256.3\" r=\"4\" class=\"pm-dot\"\/><circle cx=\"830.2\" cy=\"251.0\" r=\"4\" class=\"pm-dot\"\/><circle cx=\"912.7\" cy=\"261.6\" r=\"4\" class=\"pm-dot\"\/><text x=\"252.4\" y=\"25.3\" class=\"note-p\" text-anchor=\"middle\">265 &#8364;<\/text><text x=\"882.7\" y=\"194.7\" class=\"note-p ta-e\">85 &#8364;<\/text><text x=\"882.7\" y=\"266.6\" class=\"note-o ta-e\">14 &#8364;<\/text><\/svg><\/p>\n<div class=\"legend\"><span><i class=\"sw p line\"><\/i> Campagne Search<\/span><span><i class=\"sw o line\"><\/i> Performance Max<\/span><\/div>\n<\/div>\n<div class=\"split\">\n<div>\n<h3>Costo per richiesta in calo su entrambi i fronti<\/h3>\n<p style=\"margin-top:12px\">Sull'intero periodo la Search ha speso 84.889 \u20ac portando 665 richieste a 127,74 \u20ac l'una, Performance Max 21.709 \u20ac per 842 richieste a 25,80 \u20ac.<\/p>\n<p>PMax porta pi\u00f9 della met\u00e0 delle richieste con un quinto del budget, ma non sostituisce la Search: intercetta domanda pi\u00f9 tiepida e lavora bene proprio perch\u00e9 la Search continua a raccogliere le ricerche ad alta intenzione, quelle che il commerciale chiude pi\u00f9 spesso. Chi guarda solo il costo per richiesta sposta tutto su PMax e dopo tre mesi si ritrova con tanti contatti e poche vendite.<\/p>\n<\/div>\n<div>\n<h3>Come si fanno vive le persone<\/h3>\n<p class=\"muted\" style=\"margin:10px 0 22px\">Ripartizione delle 1.506 richieste per tipo di azione.<\/p>\n<div class=\"bars\">\n<div class=\"brow\">\n<div class=\"top\"><span>Form sulla landing page<\/span><b>1.188<\/b><\/div>\n<div class=\"track\">\n<div class=\"fill\" style=\"width:100%\"><\/div>\n<\/div>\n<\/div>\n<div class=\"brow\">\n<div class=\"top\"><span>Click sull'email<\/span><b>112<\/b><\/div>\n<div class=\"track\">\n<div class=\"fill\" style=\"width:9.4%\"><\/div>\n<\/div>\n<\/div>\n<div class=\"brow\">\n<div class=\"top\"><span>Click sul telefono<\/span><b>112<\/b><\/div>\n<div class=\"track\">\n<div class=\"fill\" style=\"width:9.4%\"><\/div>\n<\/div>\n<\/div>\n<div class=\"brow\">\n<div class=\"top\"><span>Chiamate dagli annunci<\/span><b>60<\/b><\/div>\n<div class=\"track\">\n<div class=\"fill\" style=\"width:5%\"><\/div>\n<\/div>\n<\/div>\n<div class=\"brow\">\n<div class=\"top\"><span>Form Typeform<\/span><b>34<\/b><\/div>\n<div class=\"track\">\n<div class=\"fill\" style=\"width:2.9%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"muted\" style=\"margin-top:20px\">Telefono ed email pesano insieme per il 19%: nel fotovoltaico una parte dei contatti preferisce ancora parlare con qualcuno prima di lasciare i dati.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"dark\">\n<div class=\"wrap narrow\">\n<div class=\"eyebrow\" style=\"color:var(--v-purple-300)\">Da portarsi a casa<\/div>\n<h2>Cosa faremmo su un account come il tuo<\/h2>\n<\/div>\n<div class=\"wrap\">\n<div class=\"tk\">\n<div>\n<h3>Prima il segnale, poi la spesa<\/h3>\n<p>Controlla cosa sta contando come conversione prima di toccare qualsiasi altra cosa. Se il numero di conversioni \u00e8 vicino al numero di clic, non stai misurando richieste commerciali.<\/p>\n<\/div>\n<div>\n<h3>Escludi dove non consegni<\/h3>\n<p>Le aree in cui non puoi installare o consegnare vanno tolte subito. \u00c8 l'ottimizzazione pi\u00f9 veloce e la pi\u00f9 trascurata.<\/p>\n<\/div>\n<div>\n<h3>Scala solo sopra le 30 conversioni<\/h3>\n<p>Aumenta il budget di una campagna solo dopo che ha superato le 30 conversioni al mese. Sotto quella soglia le strategie automatiche tirano a indovinare.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"consulenza\">\n<div class=\"wrap\">\n<div class=\"cta\">\n<h2>Quanto ti sta costando davvero il tuo account Google Ads?<\/h2>\n<p style=\"margin-top:24px\">Conversioni di cui non ti fidi, contatti che il commerciale non riesce a chiudere, budget che sale senza che salgano i preventivi. Se leggendo questa pagina hai riconosciuto il tuo account, il margine di miglioramento c'\u00e8 quasi sempre ed \u00e8 pi\u00f9 grande di quanto immagini.<\/p>\n<p>In 30 minuti guardiamo insieme il tuo account: conversioni tracciate, struttura delle campagne, sprechi geografici e di corrispondenza. Ti daremo dei suggerimenti gi\u00e0 utilizzabili per migliorare le performance del tuo account.<\/p>\n<div class=\"btns\"><a class=\"v-btn v-btn-accent\" href=\"https:\/\/www.visilay.com\/it\/contatti\/\">Prenota una consulenza strategica<\/a><a class=\"v-btn v-btn-ghost\" href=\"#\">Scarica il caso studio in PDF<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<section class=\"vl-section vs-related\">\n<div class=\"vl-container\">\n<div class=\"vs-cs\">\n<div class=\"eyebrow\">Altri progetti<\/div>\n<h2>Scopri gli altri casi studio<\/h2>\n<\/div>\n<div class=\"vl-cases\">\n<article class=\"vl-case\">\n<p class=\"vl-case__tag\">Energia - Local strategy<\/p>\n<p><img class=\"vl-case__logo\" src=\"\/wp-content\/uploads\/2025\/10\/logo-contesini-consulenza-energetica-caso-studio.png\" alt=\"Contesini Consulenza Energetica\" style=\"width:300px\" loading=\"lazy\" decoding=\"async\"><\/p>\n<p class=\"vl-case__label\">Sfida:<\/p>\n<p>Far crescere i lead attraverso campagne local su Google Ads su Rete di Ricerca e PMAX<\/p>\n<p class=\"vl-case__label\">Approccio:<\/p>\n<ul class=\"vl-checks vl-checks--sm\">\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Analisi del mercato potenziale<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Creazione landing page<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Campagne Google Ads local<\/span><\/li>\n<\/ul>\n<p class=\"vl-case__num\">630%<\/p>\n<p class=\"vl-case__numlbl\">Incremento lead su Google Ads YoY<\/p>\n<p><a class=\"vl-case__link\" href=\"https:\/\/www.visilay.com\/it\/progetti\/contesini\/\">Leggi il Caso Studio Completo <svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/a><\/article>\n<article class=\"vl-case\">\n<p class=\"vl-case__tag\">Tecnologia - B2B<\/p>\n<p><img class=\"vl-case__logo\" src=\"\/wp-content\/uploads\/2026\/01\/logo-macropix.png\" alt=\"Macropix\" style=\"width:150px\" loading=\"lazy\" decoding=\"async\"><\/p>\n<p class=\"vl-case__label\">Sfida:<\/p>\n<p>Generare lead qualificati per la produzione e installazioni di maxischermi a led.<\/p>\n<p class=\"vl-case__label\">Approccio:<\/p>\n<ul class=\"vl-checks vl-checks--sm\">\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Strategia SEO e GEO<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Setup e campagne Google Ads B2B<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Monitoraggio keyword e KPI chiave<\/span><\/li>\n<\/ul>\n<p class=\"vl-case__num\">7K<\/p>\n<p class=\"vl-case__numlbl\">Lead B2B generati dal canale search<\/p>\n<p><a class=\"vl-case__link\" href=\"https:\/\/www.visilay.com\/it\/progetti\/macropix\/\">Leggi il Caso Studio Completo <svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/a><\/article>\n<article class=\"vl-case\">\n<p class=\"vl-case__tag\">Automotive - Ecommerce<\/p>\n<p><img class=\"vl-case__logo\" src=\"\/wp-content\/uploads\/2025\/10\/logo-bosatta-caso-studio.png\" alt=\"Bosatta\" style=\"width:170px\" loading=\"lazy\" decoding=\"async\"><\/p>\n<p class=\"vl-case__label\">Sfida:<\/p>\n<p>Aumentare le vendite dell&#039;ecommerce attraverso campagne Google Shopping e ottimizzazione SEO del sito web.<\/p>\n<p class=\"vl-case__label\">Approccio:<\/p>\n<ul class=\"vl-checks vl-checks--sm\">\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Analisi delle keyword<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Ottimizzazione schede prodotto<\/span><\/li>\n<li><svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Campagne Google Shopping<\/span><\/li>\n<\/ul>\n<p class=\"vl-case__num\">43%<\/p>\n<p class=\"vl-case__numlbl\">Incremento vendite da Google Shopping<\/p>\n<p><a class=\"vl-case__link\" href=\"https:\/\/www.visilay.com\/it\/progetti\/bosatta\/\">Leggi il Caso Studio Completo <svg class=\"vl-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/a><\/article>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Home \/ Casi studio \/ Valore Solare Da zero a 223 richieste di contatto al mese Come abbiamo costruito da&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4091,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/sections.php","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-11043","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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